Another type of mobile advertising
by Alex de Carvalho. Average Reading Time: less than a minute.
Walking out of Noodles Number 1 restaurant in Paris last night I happenned upon this Smart car dressed up as an Apericube, the compact cheese that packs a punch. It’s a perfect marriage between two brands in different sectors.
The car advertising might be done by Carlogo, a company that brings advertisers and regular car drivers together. The advertiser pays a monthly fee for a set number of cars, the driver earns between 80 and 300 Euros per month and Carlogo pockets the difference.
And I thought mobile advertising was about ads on cell phones!
Now, would you pick up your hot date in this car?

