Walk­ing out of Noo­dles Num­ber 1 restau­rant in Paris last night I hap­penned upon this Smart car dressed up as an Aper­icube, the com­pact cheese that packs a punch. It’s a per­fect mar­riage between two brands in dif­fer­ent sectors.

The car adver­tis­ing might be done by Car­l­ogo, a com­pany that brings adver­tis­ers and reg­u­lar car dri­vers together. The adver­tiser pays a monthly fee for a set num­ber of cars, the dri­ver earns between 80 and 300 Euros per month and Car­l­ogo pock­ets the difference.

And I thought mobile adver­tis­ing was about ads on cell phones!

Now, would you pick up your hot date in this car?