Link: iden­tity com­mons: Wel­come to Iden­tity Com­mons.

What if…

    * you could nav­i­gate the Web using one easy-to-remember pass­word?
    * you could enter your per­sonal data once and use it on many Web sites?
    * you had a sim­ple way of deter­min­ing how infor­ma­tion about you is used and dis­closed by oth­ers?
    * you could ensure that your per­sonal infor­ma­tion and iden­tity was con­trolled by one per­son — you?

In fact, most of what any com­pany knows about you isn’t in their own cus­tomer rela­tion­ship man­age­ment data­base. Your sin­gle unique iden­tity gives you greater mar­ket power by allow­ing you to cen­tralise and con­trol the infor­ma­tion you give out to com­pa­nies, in what has been dubbed “Com­pany Rela­tion­ship Management”.

Via Doc Searls. The slides are here.