Con­tin­u­ing my posts on Smart car ads and dec­o­ra­tion, with the Bollywood-style Castel­ba­jac Rol­ly­wood Smart Fortwo and the Smart Aper­icube, here’s a pic­ture of a Smart on Diet Coke! After snow­fall, it was served chilled …

I don’t think these dec­o­rated smart cars look great, except for the Rol­ly­wood
one, which I like. Then again, the Rol­ly­wood Smart Fortwo is not really
an ad. It is more like what you might find in some
Cen­tral and South Amer­i­can coun­tries, in Africa or in Asia.

For instance, pic­tured above left is a wildly dec­o­rated boat in Rio de Janeiro with an ad for Extra super­mar­kets and above right, a wildly dec­o­rated bus with Pana­man­ian land­scapes (cour­tesy of Cora). Other vehi­cles might be dec­o­rated in more spiritual/religious themes. Imag­ine see­ing these col­or­ful vehi­cles every­day! Of course, we have noth­ing like it in Paris and in most North Amer­i­can and Euro­pean cities. Very few peo­ple take to their vehi­cles with an air­brush any­more, like the “hip­pies” in the sev­en­ties did with their Bee­tle Bugs and Vans.

In Miami some put neon lights under their cars, in Lon­don they have the red double-decker buses to add color to the city … and in Paris we have col­or­ful ads on Smart cars.