Car Ads Add Color to a City – alex de carvalho

smart car on diet coke,
originally uploaded by alexdecarvalho.

Continuing my posts on Smart car ads and decoration, with the Bollywood-style Castelbajac Rollywood Smart Fortwo and the Smart Apericube, here’s a picture of a Smart on Diet Coke! After snowfall, it was served chilled …

I don’t think these decorated smart cars look great, except for the Rollywood
one, which I like. Then again, the Rollywood Smart Fortwo is not really
an ad. It is more like what you might find in some
Central and South American countries, in Africa or in Asia.

For instance, pictured above left is a wildly decorated boat in Rio de Janeiro with an ad for Extra supermarkets and above right, a wildly decorated bus with Panamanian landscapes (courtesy of Cora). Other vehicles might be decorated in more spiritual/religious themes. Imagine seeing these colorful vehicles everyday! Of course, we have nothing like it in Paris and in most North American and European cities. Very few people take to their vehicles with an airbrush anymore, like the "hippies" in the seventies did with their Beetle Bugs and Vans.

In Miami some put neon lights under their cars, in London they have the red double-decker buses to add color to the city … and in Paris we have colorful ads on Smart cars.

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