“VINYL WILL KILL! is a book about the fas­ci­nat­ing and grow­ing genre of 3D Designer Toys, and the PROCESS from ini­tial con­cept in the designer’s head, through to how it finally makes it to the shelf, and to col­lec­tors around the world .… [It’s] a book for any pro­fes­sional designer, or any­one inter­ested in how a great idea finally makes it to a fin­ished product…and how much blood, sweat and pix­els are spilled along the way.”

Pixar’s, Dream­works’ and Disney’s ani­mated movies such as Toy Story, Mon­sters, Ice Age, Find­ing Nemo, The Incred­i­bles and oth­ers have been enor­mously pop­u­lar among adults as well chil­dren.  In my opin­ion, these hip and trendy toys occupy the same adult/child territory.