The Newly Empowered Consumer – alex de carvalho

This week’s Economist includes a special 14-page wake-up call on consumer power:

"Many firms do not yet seem aware of the revolutionary implications of newly empowered consumers …. With consumers becoming increasingly empowered, how can the marketing, advertising and communications firms that companies use to promote their products hope to get their messages across? And what does it mean for media businesses relying on advertising revenue, the traditional channels for reaching this increasingly elusive audience? …. only those firms ready and able to serve these new customers will survive."

The Economist is not about hype, right? So get it. Read it. And act on it. The rules changed in the last two years … don’t be left behind!

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