Geek­tastik Mon­ica Betan­court, Tech­nol­ogy Geek for the Max Borges Agency, will speak about “PR
2.0″ for Refresh­Mi­ami and the UM PRSSA at what promises to be a well-attended event at the UM SoC Com­mon Grounds Court­yard.

Don’t know what’s wrong with PR? Then please read Stowe Boyd’s great rant on PR in “Enough Already: Get­ting Social Media All Wrong”:

• Please, please, please don’t talk about audi­ences when you are the­o­ret­i­cally pro­mot­ing social media.
• Blog­ging is not just another chan­nel for cor­po­rate mar­ket­ing types to push their mes­sages to mar­kets, eyballs, or audiences.
• the exces­sive hyper­bole and sur­feit of superla­tives of press releases is dis­taste­ful at the least, and demean­ing at the most.
• And it’s painful to see lead­ing lights in the new PR era act­ing as
  apol­o­gists for large, slow-moving, risk averse com­pa­nies who con­tinue
  to get it wrong.
• School your clients to do the right thing, not just wrap them­selves in
  a bunch of psy­chob­a­b­ble about social inter­ac­tion with their
  “com­mu­ni­ties” with­out actu­ally adopt­ing a new mindset.

Tech­no­rati Tags: pr, refresh­mi­ami, stowe­boyd, social­me­dia

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