What’s wrong with PR? – alex de carvalho

Geektastik Monica Betancourt, Technology Geek for the Max Borges Agency, will speak about "PR
2.0" for RefreshMiami and the UM PRSSA at what promises to be a well-attended event at the UM SoC Common Grounds Courtyard.

Don’t know what’s wrong with PR? Then please read Stowe Boyd’s great rant on PR in "Enough Already: Getting Social Media All Wrong":

Please, please, please don’t talk about audiences when you are theoretically promoting social media.
Blogging is not just another channel for corporate marketing types to push their messages to markets, eyballs, or audiences.
the excessive hyperbole and surfeit of superlatives of press releases is distasteful at the least, and demeaning at the most.
And it’s painful to see leading lights in the new PR era acting as
apologists for large, slow-moving, risk averse companies who continue
to get it wrong.
School your clients to do the right thing, not just wrap themselves in
a bunch of psychobabble about social interaction with their
"communities" without actually adopting a new mindset.