The fol­low­ing are notes I took dur­ing the Com­mu­ni­tyNext con­fer­ence held at the Annen­berg Audi­to­rium at Stan­ford Uni­ver­sity in Palo Alto on Feb­ru­ary 10^th, 2007.

Loopt: The World’s First “Social Map­ping” Service

“Face to face” is the old­est form of com­mu­nity inter­ac­tion and is the most pro­found social expe­ri­ence you can have. Much like voice is the killer app for the phone, loca­tion is the killer app for com­mu­ni­ties. Loopt is about answer­ing the fun­da­men­tal ques­tion: where are you?

• AIM sta­tus mes­sages are used 7 times a day by the aver­age member
• Can send text mes­sages only to friends within 1 mile, or ½ mile
• Can know when friends are near
• Enhances serendip­ity: your friends are nearby much more often than you think
• This extends to local search
• Geoblog­ging feature
• Includes safety and pri­vacy issues to turn this off and on a gran­u­lar level.
• Loopt founded by sam alt­man, 19 yr old dopho­more at Stanford
• This is a fun­da­men­tal behav­ior changer
• 100k users
• Loca­tion APIs are finally avail­able in the US now (3 yrs ago not possible)
• Solved safety secu­rity pri­vacy issues
• Raised $5m from sequoia
• Joined forces with boost mobile and will be pre-installed on all their hand­sets; other car­rier part­ner­ships com­ing soon
• 6 friend invites per user: no fun unless your friends are in
• 2.99/month and freemium ser­vices, ads, etc

Tech­no­rati Tags: Com­mu­ni­tynext, tools, demo, mpulse, mobile, mososo, wap, com­mu­nity, mar­ket­ing, social­soft­ware, loopt

The fol­low­ing are notes I took dur­ing the Com­mu­ni­tyNext con­fer­ence held at the Annen­berg Audi­to­rium at Stan­ford Uni­ver­sity in Palo Alto on Feb­ru­ary 10^th, 2007.

Paul Smith from mPulse Media gave a demo on mobile communities

Mobile is huge, because mobile is “always”: you always have your mobile phone. And PCs are dinosaurs and huge in phys­i­cal size com­pared to mobile phones. And of course, mobile phones are much more preva­lent worldwide.

In cre­at­ing a ser­vice, what you have to do is iden­tify the ker­nel of the value you’re offer­ing. It’s like a key­hole. We chose WAP because it’s really flex­i­ble, although con­nec­tions and net­works may some­times underperform.

Aside from a few excep­tions, social net­works are going to be a fea­ture of web­sites. So we don’t want to be another social net­work, but rather an enabler so your site can add social net­work­ing fea­tures and to make it easy for your com­mu­nity mem­bers to man­age pres­ence on sites and networks.

So, if you and some­one else are on sep­a­rate sites about bicy­cles, you should be able to con­nect with them. Exam­ple of Zoo­vi­sion. “Social mer­chan­dis­ing” – what users are into

Tech­no­rati Tags: Com­mu­ni­tynext, tools, demo, mpulse, mobile, mososo, wap, com­mu­nity, mar­ket­ing, social­soft­ware

Feb 10, 2007

Feb 10, 2007

Feb 10, 2007

Feb 10, 2007

The fol­low­ing are notes I took dur­ing the Com­mu­ni­tyNext con­fer­ence held at the Annen­berg Audi­to­rium at Stan­ford Uni­ver­sity in Palo Alto on Feb­ru­ary 10^th, 2007.

SayNow gave a demo: they enable voice com­mu­ni­ties by pro­vid­ing a way for com­mu­nity own­ers to inter­act with their fans through voice. For exam­ple, musi­cians like hear­ing from their fans and SayNow pro­vides a way for musi­cians to leave a record­ing on their site to give some news, to ask a ques­tion, to make an announce­ment or just to talk to the com­mu­nity. In turn, the com­mu­nity can reply by voice to the musi­cian and to each other as well. SayNow works with peo­ple and com­mu­ni­ties in enter­tain­ment, reli­gion, sports and politics.

Tech­no­rati Tags: Com­mu­ni­tynext, tools, demo, saynow, com­mu­nity, mar­ket­ing, social­soft­ware