The following are notes I took during the CommunityNext conference held at the Annenberg Auditorium at Stanford University in Palo Alto on February 10th, 2007.
Loopt: The World’s First “Social Mapping” Service
“Face to face” is the oldest form of community interaction and is the most profound social experience you can have. Much like voice is the killer app for the phone, location is the killer app for communities. Loopt is about answering the fundamental question: where are you?
- AIM status messages are used 7 times a day by the average member
- Can send text messages only to friends within 1 mile, or ½ mile
- Can know when friends are near
- Enhances serendipity: your friends are nearby much more often than you think
- This extends to local search
- Geoblogging feature
- Includes safety and privacy issues to turn this off and on a granular level.
- Loopt founded by sam altman, 19 yr old dophomore at Stanford
- This is a fundamental behavior changer
- 100k users
- Location APIs are finally available in the US now (3 yrs ago not possible)
- Solved safety security privacy issues
- Raised $5m from sequoia
- Joined forces with boost mobile and will be pre-installed on all their handsets; other carrier partnerships coming soon
- 6 friend invites per user: no fun unless your friends are in
- 2.99/month and freemium services, ads, etc
Technorati Tags: Communitynext, tools, demo, mpulse, mobile, mososo, wap, community, marketing, socialsoftware, loopt
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PaulDSmith
The following are notes I took during the CommunityNext conference held at the Annenberg Auditorium at Stanford University in Palo Alto on February 10th, 2007.
Paul Smith from mPulse Media gave a demo on mobile communities
Mobile is huge, because mobile is “always”: you always have your mobile phone. And PCs are dinosaurs and huge in physical size compared to mobile phones. And of course, mobile phones are much more prevalent worldwide.
In creating a service, what you have to do is identify the kernel of the value you’re offering. It’s like a keyhole. We chose WAP because it’s really flexible, although connections and networks may sometimes underperform.
Aside from a few exceptions, social networks are going to be a feature of websites. So we don’t want to be another social network, but rather an enabler so your site can add social networking features and to make it easy for your community members to manage presence on sites and networks.
So, if you and someone else are on separate sites about bicycles, you should be able to connect with them. Example of Zoovision. “Social merchandising” – what users are into
Technorati Tags: Communitynext, tools, demo, mpulse, mobile, mososo, wap, community, marketing, socialsoftware
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Feb 10, 2007
Feb 10, 2007
Feb 10, 2007
Feb 10, 2007
The following are notes I took during the CommunityNext conference held at the Annenberg Auditorium at Stanford University in Palo Alto on February 10th, 2007.
SayNow gave a demo: they enable voice communities by providing a way for community owners to interact with their fans through voice. For example, musicians like hearing from their fans and SayNow provides a way for musicians to leave a recording on their site to give some news, to ask a question, to make an announcement or just to talk to the community. In turn, the community can reply by voice to the musician and to each other as well. SayNow works with people and communities in entertainment, religion, sports and politics.
Technorati Tags: Communitynext, tools, demo, saynow, community, marketing, socialsoftware
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- 04/02/2010 • Implementing social media: brand monitoring
- 03/31/2010 • Implementing social media: the adoption matrix
- SXSW Live blogging: Who Needs Venture Capital?">03/15/2010 • SXSW Live blogging: Who Needs Venture Capital?
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How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity - Web Strategy by Jeremiah21 hours ago, commentExcellent RT @zephoria: Schneier's Taxonomy of SN data is extremely helpful for anyone thinking about privacy http://bit.ly/dDcqUe9:52 PM Aug 30, 2010, comment
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