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Alex de Carvalho


Moving on

LeWeb11: Fernando Madeira, Co-Founder, Terra
Fer­nando Madeira, Co-Founder & CEO, Terra Latin America The Latin Amer­i­can pop­u­la­tion online is redefin­ing the use of the Inter­net and next Twit­ter or Google will likely be born in Latin America. The stats speak for them­selves: 30 mil­lion peo­ple have escaped from poverty in the last seven years, and 15 mil­lion more by 2014. [...] Read more – ‘LeWeb11: Fernando Madeira, Co-Founder, Terra’.
LeWeb11: Daniel Ek of Spotify
 Daniel Ek, Co-Founder & CEO, Spo­tify and Loic Le Meur, Founder, LeWeb Daniel started his first com­pany when he was 14. Swe­den was known for piracy, because of Kazaa and Pirate Bay. Because every­one had broad­band and it was super fast, con­sump­tion existed before ser­vices did, so pirate sites had lots of users. Spo­tify was [...] Read more – ‘LeWeb11: Daniel Ek of Spotify’.
LeWeb11: Ben Parr
Ben Parr Three trends to watch: Local social net­work­ing. This is about groups and about com­mu­ni­ties. It’s the local meetup club. It’s the local library users. The social enter­prise is also about local networking. Con­ver­gence of enter­tain­ment and dig­i­tal. The con­ver­gence of Sil­i­con Val­ley and Hol­ly­wood. Things like TV inte­grat­ing the web more into their shows. The [...] Read more – ‘LeWeb11: Ben Parr’.
LeWeb11: Kiran Bellubbi, Founder 955 Dreams
Kiran Bel­lubbi, Founder & CEO, 955 Dreams The price of an iPhone app is about the same as a really good qual­ity French pas­try or even baguette. How­ever, mediocre apps spoil the envi­ron­ment for all devel­op­ers. Medi­oc­rity is the enemy. It kills great ideas. One mediocre ideas leads to another, which leads to another, and [...] Read more – ‘LeWeb11: Kiran Bellubbi, Founder 955 Dreams’.
LeWeb11: Niklas Zennstrom of Skype and Atomico
Niklas Zennstrom, Found­ing Part­ner & CEO, Atom­ico and Loic Le Meur,  Founder, LeWeb Niklas runs a $200 mil­lion fund which has invested in 50 com­pa­nies. They don’t look for any par­tic­u­lar sub­sec­tors. They look at oppor­tu­ni­ties in all kinds of sec­tors. When Google entered search, all the exist­ing search engines piv­oted into por­tals because that’s [...] Read more – ‘LeWeb11: Niklas Zennstrom of Skype and Atomico’.
LeWeb11: Om Malik interviews Yves Behar of Fuseproject
Hosain Rah­man, Founder & CEO, Jaw­bone and Yves Behar, Founder, Fuse­pro­ject Mod­er­ated by Om Malik, Founder, GigaOM Yves Behar is per­haps best know for his work with OLPC and with the Jawbone. Good design accel­er­ates the adop­tion of ideas. Essen­tially, a startup is an idea. Startup ideas need design think­ing. You need to develop moments [...] Read more – ‘LeWeb11: Om Malik interviews Yves Behar of Fuseproject’.
LeWeb11: Deb Roy, Co-Founder & CEO, Bluefin Labs
Live blog post from LeWeb 2011: Deb Roy, Co-Founder & CEO, Bluefin Labs There are four prin­ci­ples to Deb Roy’s con­cept of pre­dict­ing learning: Record every­thing and store this data Develop machine learn­ing algo­rithms to under­stand the data Visu­al­ize those pat­terns to cre­ate understanding Lever­age those under­stand­ings to bet­ter cer­tain areas of society Lan­guage is the defin­ing [...] Read more – ‘LeWeb11: Deb Roy, Co-Founder & CEO, Bluefin Labs’.
LeWeb11: Marissa Mayer, VP at Google
Live post from LeWeb: Marissa Mayer, VP, Prod­uct Man­age­ment, Google and MG Siegler, Gen­eral Part­ner, Crunch­Fund, inte­viewed by MG Siegler of TechCrunch This is Marissa Mayer’s fourth con­sec­u­tive year speak­ing at LeWeb. MG Siegler inter­views her in a less con­fronta­tional man­ner than Mike Arring­ton last year, but alas nei­ther he nor Mike got any stun­ning new [...] Read more – ‘LeWeb11: Marissa Mayer, VP at Google’.
LeWeb11: Carmine Gallo, Author, Innovation Secrets of Steve Jobs
Carmine Gallo, Author,  7 Prin­ci­ples of Inno­va­tion based on the “Inno­va­tion Secrets of Steve Jobs.”  Jobs and Woz­niak started Apple in the spare bed­room of Steve’s parent’s house, before get­ting too big and mov­ing the busi­ness down to the garage. What the world needs is more jobs … Steve Jobs. It’s fair to ask our­selves, [...] Read more – ‘LeWeb11: Carmine Gallo, Author, Innovation Secrets of Steve Jobs’.
LeWeb11: Phil Libin, CEO Evernote
  Live post from LeWeb 2011: Phil Libin, CEO, Ever­note and Loic Le Meur, Founder, LeWeb Orange announces that all their cus­tomers will receive a pre­mium sub­scrip­tion to Ever­note as part of their ser­vice, start­ing in Spring 2012.   Phil talks about build­ing Ever­note as a “100 year” com­pany. They were just named as Inc. [...] Read more – ‘LeWeb11: Phil Libin, CEO Evernote’.
LeWeb11: Bill Gross, CEO Idealab
Live blog­ging from LeWeb 2011 Bill Gross, Founder & CEO, Idealab “Learn­ing From Fail­ure: 20 Years of Entre­pre­neur­ial Lessons in 20 Minutes” Bill Gross has raised over $1B over the years. In a very fast-paced pre­sen­ta­tion, he shared 12 lessons of being an entre­pre­neur, of which I cap­tured 9 … 1. Mar­ket Power Rules — Try to [...] Read more – ‘LeWeb11: Bill Gross, CEO Idealab’.
In Paris for LeWeb11
In many ways, Paris is home to me even though I am not French. I hap­pened to be born in Paris and although I didn’t live here in my youth, I stud­ied in French Lycées in var­i­ous coun­tries as my father ful­filled his career. Much later on, I lived just south of Paris in Fontainebleau, [...] Read more – ‘In Paris for LeWeb11’.
Roundup of great startup and tech events in South Florida, Fall 2011 and Spring 2012
We’ve got a busy four months tech-wise in South Florida, with plenty of startup, entre­pre­neur­ial, and tech events in addi­tional to reg­u­lar club mee­tups. Here’s a roundup of the ones that caught my eye. Octo­ber 25 Social Media Club South Florida: “Social Media and the Law” As mil­lions pub­lish their per­sonal and pro­fes­sional expe­ri­ences online, social media [...] Read more – ‘Roundup of great startup and tech events in South Florida, Fall 2011 and Spring 2012’.
Securing the Clicks: Network Security in the Age of Social Media
A mile­stone is a step­ping stone Unbe­knownst to me at the time, a new chap­ter opened up in my life years ago. More than a chap­ter, really — a whole new vol­ume was started back then. For the more I learned, the more I cast off what I had pre­vi­ously learned. And look­ing back, some stepping-stones [...] Read more – ‘Securing the Clicks: Network Security in the Age of Social Media’.
System reboot, a personal account
Over the past three months, I've shed 4 stones by following a water fast. This is a personal account of my journey to a fitter body and better health, achieved in a surprisingly short time. Read more – ‘System reboot, a personal account’.
Social Media Through The Product Lifecycle
tl;dr Com­pared to other indus­tries, health­care and phar­ma­ceu­ti­cal com­pa­nies have his­tor­i­cally been slow to mar­ket online, partly because of strict adver­tis­ing reg­u­la­tions (FDA) and patient-privacy (HIPAA) laws. How­ever, as new mar­ket real­i­ties push pharma com­pa­nies online, these firms will find that social media sup­ports the more agile busi­ness model some will pursue. By 2016, the [...] Read more – ‘Social Media Through The Product Lifecycle’.
Hosting Hashtag Social Media on Social Commerce
I’m hon­ored to be host­ing today’s hash­tag #social­me­dia #sm104 chat on Twit­ter, from 12pm — 1pm ET. The topic will be “Re-Shaping the Pur­chas­ing Process: The Rise of Social Retailing” Of course, social retail­ing has always existed at the local level, through people-based busi­nesses like the mar­ket and mom-and-pop con­ve­nience stores. Even larger retail­ers like Nordstrom’s [...] Read more – ‘Hosting Hashtag Social Media on Social Commerce’.
That was fun! My chat with #jms220 students
[View the story “I really enjoyed par­tic­i­pat­ing in the #jms220 tweetchat” on Storify] jour­nal­ism, social media, jms220 Read more – ‘That was fun! My chat with #jms220 students’.
The Startup Forum partners with the Hatchery to create the Hatchery Miami
Over the past few years, David Blu­men­stein, Founder and Man­ag­ing Direc­tor of The Hatch­ery in New York, and I main­tained an ongo­ing dia­logue about our respec­tive com­mu­ni­ties. Then, in mid-2010, Seth Elliott and I formed a new orga­ni­za­tion, The Startup Forum, to fos­ter the devel­op­ment of vibrant regional startup com­mu­ni­ties. We were priv­i­leged to have [...] Read more – ‘The Startup Forum partners with the Hatchery to create the Hatchery Miami’.
Early dawn precedes sunrise: traveling to the Philippines
“Faith is not sim­ply a patience that pas­sively suf­fers until the storm is past. Rather, it is a spirit that bears things — with res­ig­na­tions, yes, but above all, with blaz­ing, serene hope.” –Cora­zon Aquino Ang araw bago sumikat nakikita muna’y banaag. (Early dawn pre­cedes sun­rise.) For the past year, I have been col­lab­o­rat­ing with [...] Read more – ‘Early dawn precedes sunrise: traveling to the Philippines’.
Moments give reason to the season
Cri­sis Camp Haiti in Miami, orig­i­nally uploaded by alexde­car­valho. When­ever I take a step back to reflect on the past two years, I real­ize with a great sense of accom­plish­ment how far I’ve come, and with a great sense of humil­ity how lit­tle any of it had to do with me. These 24 months have [...] Read more – ‘Moments give reason to the season’.
Simultaneously advocating government transparency and individual privacy
wik­ileaks, assange, green­wald, dave tay­lor, pri­vacy, trans­parency Read more – ‘Simultaneously advocating government transparency and individual privacy’.
Want to create a vertical social network? Answer these 10 questions first
A nicely recur­sive pat­tern in the walled gar­den at the Brownsover hotel near Rugby, England. In our age of the ever-expanding Face­book, Twit­ter, and LinkedIns of this world, com­pa­nies, asso­ci­a­tions, non­prof­its, and other types of orga­ni­za­tions are also think­ing about devel­op­ing their own com­mu­ni­ties, to cre­ate more rel­e­vant and focused places to net­work: The biggest [...] Read more – ‘Want to create a vertical social network? Answer these 10 questions first’.
Social Media Course Syllabus, Fall 2010
Last Wednes­day marked the end of the Fall semes­ter for my course at the Uni­ver­sity of Miami. Together with 19 stu­dents and invited lec­tur­ers, we explored the work­ings of social media from mul­ti­ple per­spec­tives, includ­ing iden­tity, com­mu­nity, brand­ing, PR, and jour­nal­ism. The class devel­oped on three lev­els, cov­er­ing the prac­tice of pub­lish­ing and shar­ing; online [...] Read more – ‘Social Media Course Syllabus, Fall 2010’.
Inspired by LeWeb 2010
Shai Agassi of Bet­ter Place deliv­ers a TED moment at LeWeb 2010 I’m just back from an inspir­ing LeWeb con­fer­ence last week. Loic and Geral­dine Le Meur out­did them­selves. They and their team of orga­niz­ers clearly ben­e­fit from five years of expe­ri­ence run­ning this event and from their col­lec­tive expe­ri­ence in attend­ing TED, Davos, LIFT, SXSW, [...] Read more – ‘Inspired by LeWeb 2010’.
Live Blogging LeWeb: Startup Competition Finals
LWeb Startup Com­pe­ti­tion Hosted by Loic Le Meur and David Hornik, Gen­eral Part­ner, August Capital The panel of judges includes: Jean-David Blanc, Entrepreneur/Business Angel (Founder of AlloCine) Brent Hober­man, Founder & Exec­u­tive Chair­man, mydeco Xavier Niel, Deputy Chair­man of the Board of Direc­tors & Chief Strat­egy Offi­cer, Iliad Jacques-Antoine Granjon, Founder & CEO, Ventes-Privee Pierre Kosciusko-Morizet, [...] Read more – ‘Live Blogging LeWeb: Startup Competition Finals’.
Live Blogging LeWeb: Jeremiah Owyang of Altimeter Group
A for­ward look­ing view by indus­try ana­lyst Jere­miah Owyang, part­ner at Altime­ter Group based off recent research on how large global brands are orga­niz­ing, and spend­ing on social media: Keynote: Social Busi­ness Fore­cast: 2011 The Year of Inte­gra­tion View more pre­sen­ta­tions from Jere­miah Owyang. jowyang, jere­miah owyang, leweb, leweb10, social media Read more – ‘Live Blogging LeWeb: Jeremiah Owyang of Altimeter Group’.
Live Blogging LeWeb: Waze presents at Startup Competition
The same week as they announce a $25 mil­lion round of financ­ing, Waze presents their project at LeWeb 2010 Startup Com­pe­ti­tion. The ques­tions at the end are well answered: waze, startup, entre­pre­neur, leweb, leweb10 Read more – ‘Live Blogging LeWeb: Waze presents at Startup Competition’.
Live Blogging LeWeb: Super Marmite at Startup Competition
Crowd favorite Super Mar­mite presents their project as a final­ist at LeWeb’s Startup Com­pe­ti­tion. Highly entertaining! super mar­mite, startup, ent­prepre­neur, leweb, leweb10 Read more – ‘Live Blogging LeWeb: Super Marmite at Startup Competition’.
Live Blogging LeWeb: Paperli presents at Startup Competition
Startup com­pe­ti­tion final­ist Paperli presents their service: leweb, leweb10, paperli, startup, entre­pre­neur Read more – ‘Live Blogging LeWeb: Paperli presents at Startup Competition’.
Live Blogging LeWeb: Shai Agassi of Better Place interviewed by Loic Le Meur
Loic Le Meur inter­views Shai Agassi, Founder & CEO, Bet­ter Place Bet­ter Place has about 700 engi­neers work­ing on their solu­tion. They raised $700 mil­lion, with no gov­ern­ment money — just pri­vate investors. You can­not replace oil with­out a full solu­tion for the way we drive cars. For cars to be suc­cess­ful today, you need providers [...] Read more – ‘Live Blogging LeWeb: Shai Agassi of Better Place interviewed by Loic Le Meur’.
Live Blogging LeWeb: David Ko of Zynga interviewed by MG Siegler
MG Siegler of TechCrunch inter­views David Ko, SVP of Mobile, Zynga. Some high­lights of the talk: Zynga acquired New­Toy, a com­pany that have devel­oped “one of the best social game expe­ri­ences on the web, cre­ators of “Words With Friends” and “Chess With Friends.” Users use these games for about an hour each day. Zynga will keep [...] Read more – ‘Live Blogging LeWeb: David Ko of Zynga interviewed by MG Siegler’.
Live Blogging LeWeb: Mel Young of Homeless World Cup
Mel Young, Co-Founder of the Home­less World Cup, presents this great project that has impacted the lives of so many home­less. This 14 minute video is well worth watching: mel young, home­less world cup, leweb, leweb10 Read more – ‘Live Blogging LeWeb: Mel Young of Homeless World Cup’.
Live Blogging LeWeb: Mitchell Baker of Mozilla Foundation interviewed by Robert Scoble
Robert Scoble inter­views Mitchell Baker, Chair­per­son of Mozilla Foundation Mozilla is a non-profit orga­ni­za­tion to their core. This makes it harder, so you have to do your best to remain com­pet­i­tive. We have embraced HTML5 because it can com­pete with pro­pri­etary tech­nolo­gies and it inte­grates well with the web. There is a learn­ing curve, but [...] Read more – ‘Live Blogging LeWeb: Mitchell Baker of Mozilla Foundation interviewed by Robert Scoble’.
Live Blogging LeWeb: Joe Green of Causes interviewed by Loic Le Meur
Loic Le Meur inter­views Joe Green, Co-Founder & Pres­i­dent of Causes: Char­ity is inher­ently social, it’s part of who we are as peo­ple, in some cases it’s even a part of our iden­tity, and Causes wants to help make char­ity a part of our every­day lives. Face­book and hav­ing people’s real iden­tity will help us [...] Read more – ‘Live Blogging LeWeb: Joe Green of Causes interviewed by Loic Le Meur’.
Live Blogging LeWeb: Matt Mullenweg of Automattic interviewed by Alexia Tsotsis
Alexia Tsot­sis of TechCrunch inter­views Matt Mul­len­weg, Founder of Word­Press and Toni Schnei­der, CEO of Automattic What are the chal­lenges of build­ing a viable busi­ness off some­thing that is open source? Actu­ally, the chal­lenge was cre­at­ing a busi­ness that would not kill the open source project. Just how big is WordPress? There are about 30 [...] Read more – ‘Live Blogging LeWeb: Matt Mullenweg of Automattic interviewed by Alexia Tsotsis’.
Live Blogging LeWeb: Dennis Crowley of foursquare interviewed by Loic Le Meur
Loic Le Meur inter­views a refresh­ingly mod­est Den­nis Crow­ley, Co-Founder of foursquare. Here are some highlights: A year ago, foursquare counted 4 peo­ple. Today, they’re still only 40, despite their strong growth (over 4 mil­lion users). We brought Dodge­Ball to Google and ended up work­ing on some other stuff. So after Den­nis left Google, he res­ur­rected [...] Read more – ‘Live Blogging LeWeb: Dennis Crowley of foursquare interviewed by Loic Le Meur’.
Live Blogging LeWeb: Ignite Sessions, Fabrice Marchisio on “The Importance of Weak Signals”
Quite an excel­lent pre­sen­ta­tion by Fab­rice Marchi­sio, Cotty Vivant Marchi­sio & Lauzeral, on “The Boil­ing Frog Phe­nom­e­non and The Impor­tance of “weak sig­nals.” Here’s a sum­mary high­light­ing the rationale: If you put a frog in boil­ing water, the frog will jump out and save its life. But if you put a frog in cold water [...] Read more – ‘Live Blogging LeWeb: Ignite Sessions, Fabrice Marchisio on “The Importance of Weak Signals”’.
Live blogging LeWeb: Mike Jones of MySpace interviewed by Robert Scoble
“From social net­work to social enter­tain­ment prod­uct“Robert Scoble inter­views Mike Jones, CEO, MySpace. High­lights include: MySpace is focus­ing pri­mar­ily on the under-35 crowd. The new MySpace prod­uct is about social enter­tain­ment, around TV and movies. You cre­ate a per­son­al­ized stream of enter­tain­ment around you by con­nect­ing to your favorite movies, TV shows, and celebrities. MySpace [...] Read more – ‘Live blogging LeWeb: Mike Jones of MySpace interviewed by Robert Scoble’.
Live blogging LeWeb: Jason Goldman of Twitter interviewed by MG Siegler
TechCrunch writer MG Siegler inter­views Jason Gold­man, VP Prod­uct Design, Twitter. The biggest high­light is that Jason Gold­man announced he’s mov­ing on from Twit­ter, pur­suant to a con­ver­sa­tion about how the prod­uct needs to change — seemed like a good time for a tran­si­tion. Jason was employee num­ber 9 and has seen the com­pany grow to [...] Read more – ‘Live blogging LeWeb: Jason Goldman of Twitter interviewed by MG Siegler’.
In Paris for LeWeb 2010
I first attended Le Web, a con­fer­ence pro­duced by Loic and Geral­dine LeMeur, in 2005 when it was known as Les Blogs. The con­fer­ence grew out of a series of small­ish mee­tups in 2004, for exam­ple, “Blogs & Jour­nal­ism,” “Blogs & Pol­i­tics,” and so on, with selected pan­elists and a few dozen atten­dees. These evolved [...] Read more – ‘In Paris for LeWeb 2010’.
Clearing the cobwebs
How time flies … my last post was months ago, way back in June … What hap­pened in between? Well, among other things, - A book deal with McGraw-Hill, co-authored by Gary Bahadur and Jason Inasi – Lots of travel abroad and a great cross-country trip (thanks to Scott Monty and Gwen Peake at Ford) – [...] Read more – ‘Clearing the cobwebs’.
419 fraud from Alex de Carvalho, UK Holiday Inn Hotels, Kensington Forum
It turns out some­one has been send­ing out employ­ment offers around the world promis­ing a job at the Hol­i­day Inn Kens­ing­ton Forum in the UK. The let­ters are signed “Alex de Carvalho”. For the record, I am not the Alex de Car­valho in ques­tion. I do not work for the Hol­i­day Inn, I do not [...] Read more – ‘419 fraud from Alex de Carvalho, UK Holiday Inn Hotels, Kensington Forum’.
Implementing social media: brand monitoring
tl;dr: So you’ve been tasked with “tack­ling” social media for your orga­ni­za­tion: now what? At the Eye­For­Pharma eMar­ket­ing Sum­mit 2010 in Berlin, I pre­sented “5 Keys to Imple­ment­ing Social Media,” a frame­work to help you define your organization’s social media activ­ity. This post sum­ma­rizes the first key, mon­i­tor­ing your brand online. As a dis­claimer, I [...] Read more – ‘Implementing social media: brand monitoring’.
Implementing social media: the adoption matrix
tl;dr: First post in a series sum­ma­riz­ing the “5 Keys to Imple­ment­ing Social Media” pre­sen­ta­tion, start­ing with “The Social Media Adop­tion Matrix“ Check­point Char­lie, Berlin, and the pharma indus­try The recent Eye­For­Pharma eMar­ket­ing Sum­mit 2010 was held in Berlin, a fit­ting place to talk about social media for the phar­ma­ceu­ti­cal indus­try. The Mauer Museum at [...] Read more – ‘Implementing social media: the adoption matrix’.
SXSW Live blogging: Who Needs Venture Capital?
This is a live post from a SXSW panel on Ven­ture Cap­i­tal, March 15th, 2010 Only a frac­tion of busi­ness financ­ing comes from Sand Hill Road. Yet entre­pre­neurs still obsess over tra­di­tional big meeting/big money Sil­i­con Val­ley ven­ture cap­i­tal. This heated panel debates what types of com­pa­nies actu­ally ben­e­fit from VC and reviews con­crete exam­ples of [...] Read more – ‘SXSW Live blogging: Who Needs Venture Capital?’.
SXSW Live blogging: ER 2.0
This is a live post from a SXSW round­table on ER 2.0, March 14th, 2010 Hos­pi­tals and health care providers are slowly but surely using new media and social net­work­ing soft­ware for some of their pri­mary objectives–treatment, research, edu­ca­tion and out­reach, and patient-provider com­mu­ni­ca­tion. This pre­sen­ta­tion will fea­ture best prac­tices from case stud­ies and pre­scribe [...] Read more – ‘SXSW Live blogging: ER 2.0’.
SXSW Live blogging: Story.Next — Narrating the Crowd
This is a live post from a SXSW panel about Sto­ryCorps, March 14th , 2010 Sto­ryCorps was built on the prin­ci­ple that ordi­nary peo­ple have extra­or­di­nary sto­ries to share — you just need to ask. Social net­work­ing and hand-held tech­nol­ogy now enables com­mu­ni­ties to cap­ture and dis­trib­ute these sto­ries with unprece­dented scale and qual­ity. Pan­elists will [...] Read more – ‘SXSW Live blogging: Story.Next — Narrating the Crowd’.
Creating a marketing ecosystem for social media
The fol­low­ing is para­phrased from a pre­sen­ta­tion made by Alli­son Cerra, Chief Mar­ket­ing Offi­cer, Amer­i­cas Region — Alcatel-Lucent, at the Social Net­work­ing Con­fer­ence 2010 in Miami, FL. Con­sider the fol­low­ing iden­ti­fied mar­ket­ing chal­lenges in the cur­rent online social media ecosystem: Ser­vice providers are con­strained: Today, just 20 house­holds con­sume more broad­band than the entire band­width [...] Read more – ‘Creating a marketing ecosystem for social media’.
Soaring
cor­co­v­ado Orig­i­nally uploaded by alexde­car­valho One of the advan­tages of trav­el­ing on a major hol­i­day is that no one else does, and so my flight to Rio was empty as my cal­en­dar turned its page to 2010 at 30,000 feet. Cor­co­v­ado (the Christ the Redeemer statue) is an inspi­ra­tion to many for reli­gious rea­sons. Stand­ing [...] Read more – ‘Soaring’.
CNJ595: Social Media — Communication, Community, and Literacy