You, the online brand

We had another great meetup at Refresh­Mi­ami last night at Yahoo! His­panic Amer­i­cas. Adam Singer pre­sented a “Cof­fee 2.0″ social media case study, Michael Mont­gomery spoke about micro­for­mats, I pre­sented “You, the online brand”, attached below, and Davide Di Cillo pre­sented his new Twit­ter social foot­ball ser­vice, Twoot­ball:

Just why did Davide cre­ate Twoot­ball? He says:

I was in an unfor­tu­nate bind: I am Ital­ian and I love soc­cer. Of course, I wanted to cre­ate a Twit­ter appli­ca­tion about soccer.

But then I real­ized that no one in Italy uses Twit­ter, and no one here watches soccer!

So I had to make a Twit­ter appli­ca­tion about Amer­i­can football …

LOL!

The pre­sen­ta­tions were great and it was fun to catch up with every­one after­wards at Novecento’s.