Alex de Carvalho

You, the online brand

by Alex. Average Reading Time: less than a minute.

We had another great meetup at Refresh­Mi­ami last night at Yahoo! His­panic Amer­i­cas. Adam Singer pre­sented a “Cof­fee 2.0″ social media case study, Michael Mont­gomery spoke about micro­for­mats, I pre­sented “You, the online brand”, attached below, and Davide Di Cillo pre­sented his new Twit­ter social foot­ball ser­vice, Twoot­ball:

Just why did Davide cre­ate Twoot­ball? He says:

I was in an unfor­tu­nate bind: I am Ital­ian and I love soc­cer. Of course, I wanted to cre­ate a Twit­ter appli­ca­tion about soccer.

But then I real­ized that no one in Italy uses Twit­ter, and no one here watches soccer!

So I had to make a Twit­ter appli­ca­tion about Amer­i­can football …

LOL!

The pre­sen­ta­tions were great and it was fun to catch up with every­one after­wards at Novecento’s.

“You, the online brand”

View SlideShare pre­sen­ta­tion or Upload your own. (tags: brand social)

  • http://thefuturebuzz.com Adam Singer

    Great pre­sen­ta­tion Alex I really enjoyed this live.

  • http://friendfeed.com/thedudedean The Dude Dean

    Thanks for the props last night.

  • http://www.misterchips.org Alexan­der Schek

    What a great pre­sen­taion… What I loved most, and it is totally true your state­ment “Mon­i­tor your brands, mange and react to your men­tions” on slide 39–40

  • http://www.davidedicillo.com Davide Di Cillo

    great pre­sen­ta­tion! i think per­sonal brand­ing is some­thing that every­body should pay more atten­tion at, because you might change com­pany, the prod­uct you are build­ing or your loca­tion, but your per­sonal brand will always stick to you.

    Thanks to the inter­net the tools to improve how we build our brand is grow­ing expo­nen­tially, it’s an oppor­tu­nity that nobody should miss.

  • http://thefuturebuzz.com/2008/10/31/how-to-stand-out-in-a-world-of-infinite-choice/ How To Stand Out In A World Of Infi­nite Choice

    […] You, The Online Brand (Alex De Carvalho) […]

  • http://www.backtype.com/url/www.davidedicillo.com/comment/7732422?ref=3 Davide Di Cillo (10÷08): great pre­sen­ta­tion! i… — BackType

    […] You, the online brand on Alex de Car­valho from 1 day ago […]

  • http://dayngrzone.blogspot.com Dayngr

    I’m always amazed to see how your site is con­stantly evolv­ing. Great job!