You, the online brand

We had another great meetup at Refresh­Mi­ami last night at Yahoo! His­panic Amer­i­cas. Adam Singer pre­sented a “Cof­fee 2.0″ social media case study, Michael Mont­gomery spoke about micro­for­mats, I pre­sented “You, the online brand”, attached below, and Davide Di Cillo pre­sented his new Twit­ter social foot­ball ser­vice, Twoot­ball:

Just why did Davide cre­ate Twoot­ball? He says:

I was in an unfor­tu­nate bind: I am Ital­ian and I love soc­cer. Of course, I wanted to cre­ate a Twit­ter appli­ca­tion about soccer.

But then I real­ized that no one in Italy uses Twit­ter, and no one here watches soccer!

So I had to make a Twit­ter appli­ca­tion about Amer­i­can football …

LOL!

The pre­sen­ta­tions were great and it was fun to catch up with every­one after­wards at Novecento’s.

“You, the online brand”

View SlideShare pre­sen­ta­tion or Upload your own. (tags: brand social)
 


  • I'm always amazed to see how your site is constantly evolving. Great job!
  • great presentation! i think personal branding is something that everybody should pay more attention at, because you might change company, the product you are building or your location, but your personal brand will always stick to you.

    Thanks to the internet the tools to improve how we build our brand is growing exponentially, it's an opportunity that nobody should miss.
  • What a great presentaion... What I loved most, and it is totally true your statement "Monitor your brands, mange and react to your mentions" on slide 39-40
  • Thanks for the props last night.
  • Great presentation Alex I really enjoyed this live.
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