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Catalyzing sea change

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It is a pleasure to join the bright group of creative catalysts Chris Heuer has assembled at AdHocnium. Over the last few years, I’ve had the opportunity and privilege to meet and collaborate with many in this group. I look forward to working with these very bright minds, including Adrian Chan, Adriana LukasBrian Solis, Chris Heuer, David Parmet, JD Lasica, Neville Hobson, and Tom Foremski.

As we near the year-end, the “way things are done” and “the things we hold dear” no longer seem to be accepted truths, do they? Judging from the troubled financial, real estate, automotive, and newspaper industries, among many others, our societies and businesses are going trough a sea change as we adapt to new economic realities and ways of thinking.

Our objective is to help our clients develop solutions and processes to steer through profound change:

By focusing on the end goal of innovation and transformation, we are not limited to social media solutions – we can think differently about business processes, branding, marketing campaigns, customer support, hiring, training, partnerships, sales and other aspects of operations even.

PRWeek covered AdHocnium this week, as did my colleagues Neville and David.

As with the others, I will continue as a freelancer and look forward to collaborating on new projects with them in our new collaborative association.

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