It is a plea­sure to join the bright group of cre­ative cat­a­lysts Chris Heuer has assem­bled at AdHoc­nium. Over the last few years, I’ve had the oppor­tu­nity and priv­i­lege to meet and col­lab­o­rate with many in this group. I look for­ward to work­ing with these very bright minds, includ­ing Adrian Chan, Adri­ana Lukas, Brian Solis, Chris Heuer, David Parmet, JD Lasica, Neville Hob­son, and Tom Forem­ski.

As we near the year-end, the “way things are done” and “the things we hold dear” no longer seem to be accepted truths, do they? Judg­ing from the trou­bled finan­cial, real estate, auto­mo­tive, and news­pa­per indus­tries, among many oth­ers, our soci­eties and busi­nesses are going trough a sea change as we adapt to new eco­nomic real­i­ties and ways of thinking.

Our objec­tive is to help our clients develop solu­tions and processes to steer through pro­found change:

By focus­ing on the end goal of inno­va­tion and trans­for­ma­tion, we are not lim­ited to social media solu­tions — we can think dif­fer­ently about busi­ness processes, brand­ing, mar­ket­ing cam­paigns, cus­tomer sup­port, hir­ing, train­ing, part­ner­ships, sales and other aspects of oper­a­tions even.

PRWeek cov­ered AdHoc­nium this week, as did my col­leagues Neville and David.

As with the oth­ers, I will con­tinue as a free­lancer and look for­ward to col­lab­o­rat­ing on new projects with them in our new col­lab­o­ra­tive association.