TechCrunch writer MG Siegler inter­views Jason Gold­man, VP Prod­uct Design, Twitter.

The biggest high­light is that Jason Gold­man announced he’s mov­ing on from Twit­ter, pur­suant to a con­ver­sa­tion about how the prod­uct needs to change — seemed like a good time for a tran­si­tion. Jason was employee num­ber 9 and has seen the com­pany grow to over 300 peo­ple. He’ll stay on in an advi­sory role.

Other points discussed:

Twit­ter launched inte­gra­tions with Insta­gram, Slideshare, and oth­ers — media appears in the details pane on the right.

The right pane can be a place where inno­va­tion hap­pens as devel­op­ers fig­ure out how to make use of it.

They are bring­ing the pro­moted tweets to third par­ties. The first test has hap­pened with Hoot­suite. Part of the model is shar­ing rev­enues on pro­moted tweets.

“We also want to pur­sue ver­ti­cal con­tent inte­gra­tions, for exam­ple for sports.”

“We also want to sup­port devel­op­ers build­ing stuff that make cer­tain con­tent look great, and that’s another area where we’ll see more innovation.”

The weak­est design choice is “I don’t know what the right answer is, so I’ll intro­duce options for both.”

Regard­ing Google and what they’re doing with social, “it’s not fair to judge a prod­uct team based on stuff that’s been leaker. We have to wait for launch. But there are amaz­ing folks there and I’m sure they’ll do inter­est­ing stuff.”

The num­ber one focus in Twit­ter is to cre­ate a great con­sump­tion expe­ri­ence for peo­ple, to bet­ter deal with all the information.

jason gold­man, twit­ter, mg siegler, techcrunch, leweb, leweb10