Fer­nando Madeira, Co-Founder & CEO, Terra Latin America

The Latin Amer­i­can pop­u­la­tion online is redefin­ing the use of the Inter­net and next Twit­ter or Google will likely be born in Latin America.

The stats speak for them­selves: 30 mil­lion peo­ple have escaped from poverty in the last seven years, and 15 mil­lion more by 2014. This means con­sump­tion has been increas­ing, includ­ing the pur­chase of com­put­ers and mobile devices. There are now 90 mil­lion borad­band con­nec­tions. 96%of dig­i­tal pop­u­la­tion now access the inter­net daily, and 86% more than once. The aver­age usage is 41 hours monthly.

The four impor­tant trends in Latin Amer­ica are:

• social: The pen­e­tra­tion of social net­works is 86% in Latin Amer­ica, and more than 90% in Brazil.
• live: Peo­ple want to know what is going on, right now
• video: 96% of dig­i­tally con­n­tected watch videos online ver­sus 87% offline (DVDs). 31% watch TV series online vs 27% who just watch TV.
• music: Music has always been big in Latin America

The rest of the pre­sen­ta­tion was about Terra’s ser­vices, includ­ing upcom­ing stream­ing of Olympics and World Cup.