Hosain Rah­man, Founder & CEO, Jaw­bone and Yves Behar, Founder, Fuse­pro­ject
Mod­er­ated by Om Malik, Founder, GigaOM

Yves Behar is per­haps best know for his work with OLPC and with the Jawbone.

Good design accel­er­ates the adop­tion of ideas. Essen­tially, a startup is an idea. Startup ideas need design think­ing. You need to develop moments of shar­ing into an idea. Apple has opened the world wide for design­ers and given them a lot of cred­i­bil­ity. In the 90’s, Apple was seen as a per­sonal exer­cise, and ego project. But then Apple proved they could cap­ti­vate the world with their products.

Inno­va­tion and design takes a dif­fer­ent per­spec­tive. If you had put 100 hote­liers in a room for a week, they would not have come up with the idea for AirBnB.

A prod­uct is a 360 degree expe­ri­ence. Cre­at­ing and fix­ing and improv­ing are essen­tial parts of the product.

Design think­ing extends into the dig­i­tal space as well.

Design think­ing is here to stay. We are mov­ing away from mass indus­tri­al­iza­tion and into mass indi­vid­u­al­iza­tion. This does not mean less prod­ucts are going to be made or that less objects will be needed, but now they will be made with people’s pref­er­ences and indi­vid­ual needs. This has impli­ca­tions on how we adapt pro­duc­tion and dis­tri­b­u­tion to the new mass individualization.

Peo­ple want to acquire things that are made just for them, but this does not mean peo­ple will have a machine in their garage that will print 3D objects for them.

The best design expe­ri­ences today in the tech space are being made by Her­man Miller and Vitra, because every­thing is becom­ing more and more tech. Also Path is deliv­er­ing a great vir­tual product.