According to Phil Libin, the world is becoming more of a meritocracy, where only the best products have a chance of winning. Evernote’s strategy is to build great products for themselves rather than building products they think the market wants. This means they are building products that actually get used, as well as using the products they build. They have no paid marketing programs, so they only grow organically.
At Le Web today, they launched Evernote Business, based on the fact that:
- 66% of users use Evernote at work
- at work, 91% are usng for knolwedge collection
- 15% got Evernote from their company, 85% brought it in themselves
Evernote Business is based on the premise that business apps should be just as great as consumer apps. The main thing about Evernote is that the experience must always be beautiful. Also, Evernote is trying to make it easier for you to collaborate with other people and get things done. Things that are in personal notes cannot be shared; those that are in the business folders can be shared and are discoverable through searches … and even Google searches. Evernote Business is really a premium layer that sits on top of personal accounts, allowing stuff to be shared within the enterprise. Evernote Business costs $10 per month per user. If you are already using Evernote Premium, the Business account takes over
What about Competition? “The main alternative to Evernote is leading a miserable, unproductive life and being sad all the time” ~Phil Libin
According to Phil, Evernote’s acquisition of Skitch will lead to an improved form of e-mail. However, he recognizes that some of the changes they made to Skitch really disrupted existing users’ (like me) workflow — so they rolled back those changes, to their credit.