About

You’ve reached my personal blog, thanks for stopping by.

I am the co-founder of StartPR, an online tracking service for reputation management, blogger relations, and brand monitoring. StartPR helps you to notice and engage with people who are mentioning you and your products online.

I am an adjunct professor at the University of Miami; I occasionally teach a semester-long class on social media. Students from the School of Communication, including aspiring journalists and PR professionals, explore social media topics and case studies involving online identity and expression, community engagement, brand building, and citizen journalism. I work with the Knight Center for International Media as well on a number of projects.

I consult to businesses on their use of social networks and social media to build community relationships and brand.

Finally, I organize regular South Florida web and technology meetups, including RefreshMiami, BarCampMiami, MobileMondayMiami, and Social Media Club South Florida

An Insead MBA, I speak English, French, Portuguese, Spanish and Finnish. Previously, I’ve directed business development efforts at online media and mobile content companies and also co-founded a leading European application services provider specialized in permission-based direct marketing. Prior to that, I advised blue-chip American, European, and Asian companies on strategy and organization, while at a major consultancy.

I am also into mountain biking, windsurfing, and photography.

-Alex de Carvalho

You may also find me at Twitter (@alexdc), where I am participating most actively. Connect with me on Flickr, Facebook, Del.icio.us, FriendFeed, Skitch, Digg, YouTube, Last.fm, Upcoming, Technorati, MyBlogLog, RefreshMiami, Tumblr, Dopplr, Jaiku, Slideshare, Skype: adecarvalho, or Netvibes.