Here are some of the projects and work I am cur­rently involved in. Please con­tact me if you would like to know more about these activities.

StartPR

The idea for StartPR grew out of a need for bet­ter blog­ger rela­tions. Peo­ple are engaged in con­ver­sa­tions with each other about your com­pany, your brands, your prod­ucts and your ser­vices. They are also reach­ing out to you with insights, sug­ges­tions, sto­ries, and some­times, impor­tant issues and major com­plaints. These con­ver­sa­tions are all hap­pen­ing online, right now.

StartPR is a ser­vice that helps you find, man­age and respond to men­tions of your com­pany, your brand, your prod­ucts, your ser­vice and your peo­ple online. Please visit StartPR to learn more, or this arti­cle at Net­work Solu­tions. Please con­tact me at alex [at] startpr.com

VoxMed­ical

VoxMed­ical is a world­wide online com­mu­nity for the med­ical pro­fes­sion where physi­cians and health­care pro­fes­sion­als may dis­cuss clin­i­cal symp­toms, treat­ments, and pre­ven­tion. Please con­tact me at alex [at] voxmedical.com

Adjunct Pro­fes­sor, Uni­ver­sity of Miami School of Communication

I am an adjunct pro­fes­sor at the Uni­ver­sity of Miami; I teach a semester-long class on social media to aspir­ing jour­nal­ists and PR pro­fes­sion­als. We explore social media top­ics and case stud­ies involv­ing online iden­tity and expres­sion, com­mu­nity engage­ment, brand build­ing, cit­i­zen jour­nal­ism, and the Web 2.0 tools and ser­vices that make it all pos­si­ble. Please con­sult the syl­labus on the course wiki. Please con­tact me at a.decarvalho [at] miami.edu

Pub­lic Speaking

I speak on a vari­ety of top­ics related to social media, brand­ing, iden­tity, PR, mar­ket­ing, and future direc­tions for print jour­nal­ism. Please con­tact me at adecarvalho+speaking [at] gmail.com

• Social Media for Busi­ness: Chal­lenge or Oppor­tu­nity. What are the impli­ca­tions, chal­lenges and oppor­tu­ni­ties of social com­put­ing affords your com­pany or orga­ni­za­tion? How can you engage com­mu­ni­ties across var­i­ous new plat­forms to improve your mar­ket­ing, brand­ing, prod­uct devel­op­ment, cus­tomer ser­vice, hir­ing, and other efforts? What are the pit­falls and how to avoid them? I speak about a frame­work for adopt­ing new media with sup­port­ing case stud­ies from large and small organizations.

• Brand­ing and Iden­tity: The more you share about who you are as an indi­vid­ual and the more human your tone, the more inter­est­ing you become to oth­ers; you can really build a pas­sion­ate com­mu­nity through trans­parency. But where do you draw the line between your pub­lic per­sona and your per­sonal inter­ests? Is it really the same? If so, how do you deal with the pri­vacy impli­ca­tions? Are you con­cerned … or enthu­si­as­tic? I explore these issues and more in an evolv­ing series of pre­sen­ta­tions on online iden­tity and brand build­ing, includ­ing prac­ti­cal tips on how to go about the busi­ness of cre­at­ing your online iden­tity, per­sona, and brand.

• Com­mu­nity: The pro­fes­sions of Mar­ket­ing, PR, and Jour­nal­ism are chang­ing fun­da­men­tally as com­pa­nies and news orga­ni­za­tions feel the con­se­quences of con­sumers and audi­ences tak­ing to the web not only to con­sume media, but also to pub­lish their thoughts and media. Should the wall between com­pa­nies and con­sumers come down? Should jour­nal­ists become more engaged with their com­mu­ni­ties of read­ers? I speak about the suc­cesses, fail­ures, and lessons learned as we tran­si­tion to new modes of com­mu­ni­ca­tion and engage­ment online.

• I also speak to audi­ences about the bur­geon­ing South Florida tech­nol­ogy scene and Refresh­Mi­ami and BarCampMiami’s roles in bring­ing peo­ple together.

Here are some of the pre­sen­ta­tions and keynotes I have delivered:

| Get your Pre­sen­ta­tion Pack

Social Media Workshops

Increas­ingly, com­pa­nies, PR firms, and inter­ac­tive agen­cies are meet­ing, talk­ing about, and some­times ques­tion­ing the the sig­nif­i­cance of social media and the impact it will have on busi­ness mar­ket­ing, PR, and com­mu­ni­ca­tions. Every­one has heard of a high-profile suc­cess or mis­fire of a social-media program.

I con­duct work­shops to bring peo­ple up to speed on the his­tory, cul­ture, tech­nol­ogy, and plat­forms of social media. By the end of the work­shop, pro­fes­sion­als will have the tools, skills, and under­stand­ing to bet­ter eval­u­ate their company’s and their own options and strate­gies going for­ward. Please visit socialobject.com to learn more about the social media workshops.

Com­mu­nity

I orga­nize reg­u­lar South Florida web and tech­nol­ogy mee­tups, includ­ing Refresh­Mi­ami, Bar­Camp­Mi­ami, Mobile­Mon­dayMi­ami, and Social Media Club South Florida. Please visit this page for more infor­ma­tion. Please get in touch with me at alex [at] barcampmiami.org for more details.