You, the online brand

We had another great meetup at RefreshMiami last night at Yahoo! Hispanic Americas. Adam Singer presented a “Coffee 2.0″ social media case study, Michael Montgomery spoke about microformats, I presented “You, the online brand“, attached below, and Davide Di Cillo presented his new Twitter social football service, Twootball:

Just why did Davide create Twootball? He says:

I was in an unfortunate bind: I am Italian and I love soccer. Of course, I wanted to create a Twitter application about soccer.

But then I realized that no one in Italy uses Twitter, and no one here watches soccer!

So I had to make a Twitter application about American football …

LOL!

The presentations were great and it was fun to catch up with everyone afterwards at Novecento’s.