Charlene Li, Analyst at Forrester Research, gave an excellent presentation about Social Strategies For Revolutionaries; these ideas are further developed in her upcoming book, Groundswell (Note: this is transcript, so please excuse the grammar and run on sentences):

“You know that it’s essen­tial for your com­pany to be involved in social tech­nolo­gies — but your exec­u­tives are too afraid to pull the trig­ger. This ses­sion will give you the strate­gic frame­works that will appeal to the log­i­cal, ana­lyt­i­cal side of exec­u­tives, while tap­ping into the rev­o­lu­tion­ary spirit needed to cre­ate a groundswell of sup­port for your strat­egy. Based on the upcom­ing book, Groundswell: Win­ning In A World Trans­formed By Social Tech­nolo­gies, the ses­sion will lay­out how to think about how peo­ple are using social tech­nolo­gies, the busi­ness objec­tives that can be met, and review a quick case study of how one com­pany trans­formed itself. High­lighted through­out the ses­sion will be the role of the rev­o­lu­tion­ary — the key per­son inside an orga­ni­za­tion who leads the trans­for­ma­tion. You’ll learn how to chan­nel the tra­di­tion of rad­i­cal­ism into a force that can trans­form your company.”

 

 Exam­ple of DVD code on Digg, where users revolted when Digg sup­pressed the post (Digg was forced to repub­lish the post with the code). Another exam­ple is Jeri­cho Nuts on CBS. One day, 20 tons of peanuts showed up in the producer’s office that can­celled the show. The rev­o­lu­tion­ary behind this was a talk show host, Shaun, who loved the show and didn’t want to see it die. CBS brought it back.

The Groundswell is “A social trend in which peo­ple use tech­nolo­gies to get things they need from each other, rather than form tra­di­tional insti­tu­tions like cor­po­ra­tions.” Com­pa­nies now want to embrace the groundswell. When a com­pany says “let’s get a blog,” it’s because they feel they need to get involved and don’t know how.

So, will you be a rad­i­cal like Thomas Paine? He was the found­ing spark that led to the Amer­i­can rev­o­lu­tion. After that, he went to France, and when he came back, the rev­o­lu­tion was over and he had no more voice. His funeral was attended by 6 people.

Or a rev­o­lu­tion­ary like Thomas Jef­fer­son: the dog days of 1776 was a tedious process to get colonies to agree on dec­la­ra­tion of inde­pen­dence. He was a dif­fer­ent type of rev­o­lu­tion­ary, because he had the process and frame­work to pull peo­ple together.

Mak­ing rev­o­lu­tions stick requires frame­works and processes.

The POST Process

Peo­ple: Assess your cus­tomers’ social activ­i­ties, from Inac­tives (44% adults, 26% youth) to Speca­tors to Join­ers to Col­lec­tors to Crit­ics to Cre­ators (18% adults, 39% youth). Youth are always off the charts and an indi­ca­tion of the future. Fewer and fewer peo­ple are inac­tive. This is the social techno­graph­ics of your web­site. Age is a major dri­ver of adop­tion. It takes boomers longer to learn the tech­nolo­gies, and the con­tent is not really geared for them. But this too is chang­ing. They are at least engaged as spec­ta­tors and are start­ing to com­ment and become crit­ics. Soon, they will pro­duce con­tent as well.

Objec­tives: Decide what you want to accom­plish. (ie. why do you want to have a blog?). From research to lis­ten­ing. From mar­ket­ing (shout­ing) to talk­ing. From sales to ener­giz­ing. From Cus­tomer Sup­port to sup­port­ing. From devel­op­ment to embrac­ing cus­tomers, pulling them into the process. For exam­ple, Blendtec talks with viral videos, which became embeds. These $400 blenders have seen mas­sive increase in sales. He spent $50 on the first video he made. George Wright, VP of Mar­ket­ing, decided to use YouTube to show what Blendtec could do. He worked at a steel mill before and was not a social media guru. Another exam­ple s Dan Black, Direc­tor of Cam­pus Recruit­ing at E&Y. He cre­ated a Face­book page and he took it upon him­self to write back to stu­dents in a very per­sonal tone. He is the Head of Recruit­ment and needs to hire 3,500 col­lege stu­dents each year. He real­ized here was a forum where he could be in direct con­tact with poten­tial hires, with the peo­ple E&Y most des­per­ately want to reach. Gary Koelling and Steve Bendt at Best Buy cre­ated blueshirtnation.com as a front line sup­port sys­tem for employ­ees. This gave them a place to have a voice. They gave an email address for each employee, so they could now email cus­tomers back, for exam­ple. Joah Ban­croft, tec­nol­ogy evan­ge­list at Intel and geek blog­ger. He put up an inter­nal wiki in a day (not weeks), Intel­pe­dia, a tool for peo­ple inside the com­pany to sup­port each other. Steve Fisher, VP of Plat­form, Salesforce.com, wanted to get a way for cus­tomers to pro­vide feed­back. They set up the Suc­cess­Force Com­mu­nity, the Sales­Focre IdeaEx­change, a Digg style vot­ing sys­tem for ideas. Get­ting input from the groundswell gave them con­fi­dence to make changes happen.

Strat­egy: Plan for how rela­tion­ships with cus­tomers will evolve.

Lionel Men­chaca, Dig­i­tal Media Man­ager, Dell.com, is a prod­uct tech­nol­o­gist, a prod­uct rev­o­lu­tion­ary, some­one who knows every­one. Basi­cally, Dell went from “Dell Hell” in 2005 to cre­at­ing a blog res­o­lu­tion team to go and solve prob­lems. Per­son by per­son, they started to change inter­nal atti­tude towards things. They first started a blog, but it didn’t get off to a good start. It was very dis­cour­ag­ing, because com­ments were neg­a­tive. And then he got a com­ment from Mchael Dell, who said “keep doing this, it’s what we need.” So a cou­ple of days later, he made the “flam­ing note­book” post, where he spoke of the bat­tery recall openly. This set the tone for the blog going for­wards (ie., acknowl­edge that peo­ple are talk­ing). This made a huge dif­fer­ence inter­nally and exter­nally for Dell. Dell’s IdeaS­t­orm, where Dell exec­u­tives review and imple­ment cus­tomer sug­ges­tions. For exam­ple, they set up Linux Ubuntu servers in two months, based on cus­tomer requests. Dell also uses a blog to talk to investors, Dell­Shares, infor­ma­tion and insight for the investor com­mu­nity. So Dell went from the depths of despair in 2005 to poster child of social strategies.

Find and sup­port your revolutionaries:

- find the peo­ple most pas­sion­ate about devel­op­ing rela­tion­ships with the groundswell.

- edu­cate your executives.

- Put some­one impor­tant in charge.

- Define “the box” with poli­cies and process.

- Make it safe® to fail.

Tech­nol­ogy: Decide which social tech­nolo­gies to use.

Final words of advice:

- Mak­ing rev­o­lu­tions stick will require frame­works and process.

- Start small but think big. Start small, fail often and iter­ate over and over again.

- Make social strat­egy the respon­si­bil­ity of every sin­gle employee.

- Be patient, cul­tural change takes time. It took Dell two years.

Q&A

How to show results? The ROI of blogs depends on your objec­tives: is it about insights, research, talk­ing, ener­gize, sup­port, and/or embrac­ing? It’s like say­ing, how to mea­sure the impact of a web­site. There is no sin­gle way.

What about indus­tries that are restricted in BtoC, like Pharma? There are many com­pa­nies try­ing to exper­i­ment with this any­way, for exam­ple, in pri­vate com­mu­ni­ties requir­ing reg­is­tra­tion to make it work.

Tips for star­tups? The flip side is also BtoB, because it’s about being focused on a par­tic­u­lar tar­get. Start a blog and bring in experts from the com­pany to show exper­tise. Also, for SEO.

What about 3D vir­tual worlds like Sec­ondLife … inter­est­ing? Actu­ally, it’s a place to be avoided for big mar­ket­ing spends, because the peo­ple are not there.

Mar­ket­ing? Mar­ket­ing depart­ments keep things at a dis­tance because they want to keep things pris­tine. But cus­tomers are messy! They inter­nal­ize things, they take pic­tures, they make wid­gets. The ideal stereo­type of the cus­tomer does not exist! If the mar­keter does not feel queasy, they’re not doing enough.

Thoughts on how to con­vince inter­nal stake­hold­ers about social strate­gies? The chal­lenge is get­ting peo­ple to let go of con­trol, to reduce email com­mu­ni­ca­tions, to stop the old think­ing. What are you afraid of? It’s inside a fire­wall. Why wouldn’t you want free flow of infor­ma­tion? Focus on the ben­e­fits rather than the tech­nolo­gies. Also, it’s so low cost and you can start small. It should be quick and easy to get these things going.

Expand on ben­e­fits of SEO? Search engnes look for inbound links. You can raise the good­ness of a page by get­ting links, putting key­words, refresh­ing con­tent often to shoot the site up.

What about Twit­ter, Flickr? They’re all good, but one of the best are forums. This is a real good robust tool. Forums and wikis have been around for a long time … it’s not about the tech­nol­ogy, but about how they are used. Com­pa­nies some­times are scared about going into “peo­ple” spaces for fear of wreck­ing them. But how dare you not help a cus­tomer who’s hav­ing a problem.

I’d been look­ing for­ward to this panel, expect­ing it to be one of the high­lights of SXSW for me. It did not dis­ap­point, despite the last minute change (at 10pm the night before) of the pan­elists; Emily Chang and Max Kiesler of Idea­codes had to step out at the last minute because of an emer­gency. Todd Siel­ing of Mag­no­lia and Chris Messina rose to the occa­sion and more than filled their shoes. Judge for yourself:

(Note: this is almost a direct tran­script of the ses­sion, so please excuse the gram­mar and run on sentences).

Social Design Strate­gies

Daniel Burka   Cre­ative Dir,   Digg/Pownce

Chris Messina  Co-founder,   Cit­i­zen Agency

Todd Sieling   Prod­uct Manager,   Ma.gnolia.com

Joshua Porter   Founder,   Bokardo Design

“Now that social net­works are per­va­sive and quickly becom­ing a reg­u­lar fea­ture set, design­ers need to under­stand the dynam­ics of cre­at­ing expe­ri­ences that encour­age social behav­ior and pub­lic expres­sion, while giv­ing indi­vid­u­als a sense of pri­vacy, per­sonal gain, and own­er­ship. This ses­sion will take an in-depth look at the prin­ci­ples and prac­tices of social design. How do you cre­ate a sym­bi­otic rela­tion­ship between peo­ple and data that max­i­mizes dis­cov­ery, game-play, con­nec­tions, and com­mu­ni­ca­tion? We’ll exam­ine a breadth of exam­ples and explore their pros and cons. Then, we’ll take a look into the future of what’s pos­si­ble. You’ll hear first­hand from a group of design­ers who do this every day.

Joshua Porter on How to Encour­age Behavior

Here’s a con­densed his­tory of the last 15 years of the internet:

- 1st phase: build­ing sta­tic web­site for reading

- 2nd phase: web­sites with data­base on the back­end, started to be a two-way com­mu­ni­ca­tions: bank­ing, e-commerce sites

- 3rd phase: last few years, social appli­ca­tions that enable con­ver­sa­tions between peo­ple using the soft­ware. Object-based net­works and social networks.

So, we’re con­sid­er­ing the design issues that come over time as you see more and more social inter­ac­tion of peo­ple using your web­site. One of the big chal­lenges is, how do you encour­age good behav­ior? How do you get peo­ple doing the activ­ity your web­site is made for?

1. Tying behav­ior to iden­tity. If it isn’t, peo­ple can’t be held respon­si­ble for the things they do there. Using real name gives more author­ity. For exam­ple, on Ama­zon you have real names. Another exam­ple is eBay, a web ser­vice with greater rev­enues than the GDP of many coun­tries. eBay has a sophis­ti­cated behav­ior rat­ing sys­tem that defines the iden­tity and author­ity of the buyer / seller. This is a sys­tem iden­tity rather than a real-world iden­tity, since the name of the buyer / seller is not known until after the auc­tion is over.

Daniel Burka men­tions how they took out the top Dig­gers fea­ture because it became very com­pet­i­tive for a small set of users to the detri­ment of the rest.

Josh adds that recog­ni­tion is good, but on Digg it was cumu­la­tive, so it was eas­ier to stay on the top once you already were there, and made it harder for oth­ers to reach that spot. On Thread­less, for exam­ple, recog­ni­tion tapers rel­a­tively quickly after a designer has won a contest.

2. Show­ing cau­sa­tion. For exam­ple, Net­flix rat­ings. The more movies you rate, the bet­ter rec­om­men­da­tions you will receive. The feed­back is instant, too, since you rec­om­men­da­tions are refreshed based on your ratings.

3. Lever­age reci­procity. When some­one does some­thing of value to you, you feel inclined or oblig­ated to be rec­i­p­ro­cal. On LinkedIn, this hap­pens through rec­om­men­da­tions. When some­one gives another per­son a pro­fes­sional rec­om­men­da­tion, the prob­a­bil­ity is that you will say some­thing about the other per­son.

Daniel Burka on Pri­vacy and Com­mu­nity: What are the hot points for user regard­ing privacy?

1. Iden­tity. Their image, their name … Digg doesn’t require a real name, it’s very open. On the other hand, Pownce is about inter­per­sonal com­mu­ni­ca­tion between peo­ple. Unless you have a rec­i­p­ro­cal rela­tion­ship with some­one, you can only see their first name and ini­tial of last name.

2. Friends. Being able to see oth­ers’ friends, which is an unusual thing in gen­eral, because you don’t see friend rela­tion­ships offline.

3. Com­mu­ni­ca­tions. Com­mu­ni­ca­tions exist on a range of pri­vate to very pub­lic. For exam­ple, on Digg, there’s a shout fea­ture, because it is very pub­lic act.

4. Iden­ti­fi­ca­tion of activ­ity. Peo­ple can see what you’ve Dugg, what com­ments you’ve made … On the other hand, Face­book Bea­con takes this too far, at least in their first imple­men­ta­tion. It’s impor­tant to have a “gradi­eted” site, where it’s sim­ple on the sur­face, but as you gather expe­ri­ence, you find new func­tion­al­ity and fea­tures that will keep you inter­ested and active.

5. Trans­parency. Prefer­ably you show and don’t have to tell. For exam­ple, when you make a post, tell the user whether it’s a pri­vate or a pub­lic post, so user can make an informed judge­ment. Pro­tect the user from unin­formed actions.

Todd Siel­ing on Ma.gnolia’s Adven­tures in Spam Control

Spam is a drag on social soft­ware: 75–80% of new accounts are spam! Besides bein a nui­sance for users, it’s costly for the ser­vice owner. The pri­mary meth­ods spam­mers use include:

- Cre­at­ing many accounts on a site, to game up their spam content.

- Appear­ing too legit to quit at first, and later hav­ing few legit-looking links.

- The “Joe SEO” with “help­ful” get rich quick advice. They feel they’re not spam­ming, but help­ing peo­ple by shar­ing infor­ma­tion; they don’t real­ize how they’re tax­ing people’s enjoy­ment of the site.

- You can’t fool me: spam­mers that are pro­file aware (some­times by copy and past­ing infor­ma­tion from oth­ers’ pro­files) and make it look like they’re legit­i­mate users.

- Had enough yet?: import­ing vol­ume links makes it very easy for spammers.

The impli­ca­tion is that spam will not go away because it is dif­fi­cult to con­trol against these meth­ods by machine. It’s not pos­si­ble to win the war, so strate­gies have to be devel­oped to mit­i­gate the spam.

The prin­ci­pal strate­gies that didn’t work include:

- No-follow: Mag­no­lia thought this would take away the incen­tive, but this doesn’t have an effect, partly because there are too many sites that don’t apply no-follow.

- Akismet: this is a “machine logic” method of deal­ing with spam that didn’t work; too much spam got through and false pos­i­tives got flagged.

- Weed on sight: too much vol­ume, not enough time.

- Recaptcha: again, a machine solution.

How­ever, some strate­gies did work:

- First of all, accept there’s no 100% solu­tion so you can focus your resources more wisely.

- Give an oppor­tu­nity for your mem­bers to become “gar­den­ers”: don’ just use tech­no­log­i­cal solu­tion, but use human intel­li­gence. Enable trusted mem­bers of the com­mu­nity to flag abu­sive users, but don’t make it into a job, a con­test or a vendetta. Gar­den­ers will aslo iden­tify and develop new gar­den­ers. What’s the reward? Mostly, it’s that they’re con­tribut­ing to the com­mu­nity in an altru­is­tic way. For exam­ple, Alex Jones on Ma.gnolia.com has a gardener’s shovel next to his name. (Josh Porter men­tions there’s no pure altru­ism, and that peo­ple do things to help them­selves. Recog­ni­tion, author­ity, rank is a strong moti­va­tor). Well, Alex Jones is in the audi­ence and stood up to say that he dis­cov­ered Mag­no­lia very early on, set up some groups rel­e­vant to him and that his activ­ity on Mag­no­lia has helped him raise his own pro­file. So he feels indebted to help make Mag­no­lia a bet­ter place, both out of grat­i­tude and because a clean site helps him more.

- Cre­ate a whitelist (with a shade of gray)

Ques­tion on mon­e­ti­za­tion of social sites. Josh men­tions that it needs to be indi­rect. Build the cul­ture of the com­mu­nity and sup­port the cul­ture and the rev­enue will come indi­rectly, as a fall­out of their increased passion.

• 05:03 “You can’t eval­u­ate value of pri­vacy unless you account for the rel­a­tive power lev­els of dis­closer and dis­closee” tinyurl.com/2xrcnn #
• 08:02 Watch­ing the last lec­ture of Randy Pausch tinyurl.com/24km2c #
• 08:49 Next time some­one asks me what Twit­ter is good for, I’m send­ing them here www.commoncraft.com/Twitter (via @leahjones ) #
• 09:14 “Hind­sight explains the injury that fore­sight would have pre­vented”, on Flickr flickr.com/photos/adc/2314712136/ #
• 10:17 Look­ing into set­ting up a co-working space in Miami. Would dou­ble as a space for lec­tures, Refresh mee­tups and Bar­Camp #
• 11:35 @nico­lau @cschick @vicequeenmaria @bordy @als thanks for the sup­port, encour­age­ment, inter­est and links, regard­ing cowork­ing space #
• 11:37 Retweet­ing @brbreslin : “any­one want a sxsw inter­ac­tive ticket for $300?” #
• 13:00 @metophile thanks for the TED link www.ted.com/talks/view/id/208 #
• 13:16 Fig­ur­ing out how to help OneWater.org, a faculty-student sus­tain­abil­ity ini­tia­tive and movie onewater.org/about.htm #
• 15:57 “Thanks for the mem­o­ries” blog­post com­ing up … #
• 16:23 Thanks for the mem­o­ries, Scrap­blog! tinyurl.com/37v7at #
• 17:20 @brbres­lin sez I have to “change my bajil­lion pro­files now”: I’m def­i­nitely feel­ing the need for net­work data porta­bil­ity … #
• 18:12 Posted to my blog: Mov­ing on from Srap­blog tinyurl.com/3ao4pl #

Auto­mat­i­cally shipped by LoudTwit­ter

Time has flown by and so much has changed since I first joined Scrap­blog as Direc­tor of Com­mu­nity. At the time, we still hadn’t launched our ser­vice. Since then, we’ve grown by leaps and bounds, in the US, in Brazil and other coun­tries. There’s still much to accom­plish, but Scrap­blog is now on a solid growth path and I have reached my objec­tive of build­ing an engaged and active com­mu­nity across var­i­ous countries.

I am now mov­ing on from Scrap­blog, and will retain them as a consultant.

It has been great fun work­ing at Scrap­blog and I will miss my col­leagues, part­ners and sup­pli­ers. We will remain in close con­tact, I will advise Scrap­blog as a con­sul­tant and of course will remain an active com­mu­nity member.

What’s next

I have been focused over the last year on build­ing com­mu­ni­ties online and offline. I am an avid user of social media, and am pas­sion­ate about using social net­works, blogs and other plat­forms to bring peo­ple together.

I have been involved in con­sult­ing, in teach­ing and in build­ing the local web com­mu­nity. I am an Adjunct Pro­fes­sor of Social Media at the Uni­ver­sity of Miami, I’ve orga­nized the first two Bar­Camp­Mi­ami events, I co-organize Refresh­Mi­ami mee­tups, and, more sig­nif­i­cantly career­wise, I con­sult to com­pa­nies on social media strate­gies, tools and plat­forms. These activ­i­ties have increased in impor­tance over time, and I will now focus on these areas.

While I define my new role, I am com­mit­ted to con­tinue work­ing in an area that com­bines my tech­ni­cal and social media knowl­edge, my busi­ness back­ground, and my pas­sion for com­mu­nity; I want to use my abil­i­ties fully in these areas.

If you have any sug­ges­tions, I’m always open for your ideas. My email is alex at decar­valho dot net

Update: Car­los Garcia’s, Scrap­blog CEO, blog post about me.

Bar­Camp­Mi­ami came and left us some great mem­o­ries. David Parmet and Michael Tange­man wrote up sum­maries; here are my Flickr pho­tos tagged BarCampMiami08 and unbe­knownst to me, Michael recorded a video of the intro­duc­tion to BarCamp:

Thanks in no small part to the Future of Web Apps con­fer­ence and to the Refresh­Mi­ami group, close to 300 peo­ple par­tic­i­pated in Bar­Camp­Mi­ami. Over 35 pre­sen­ta­tions were given, includ­ing a sneak pre­view of Kevin Marks’ Open Social pre­sen­ta­tion the next day at FOWA.

We have Nick Dominguez, Michael Mont­gomery, Chris Say­lor, Brian Bres­lin and dearYvette to thank for help­ing orga­nize our event. The folks at the Adri­enne Arsht Cen­ter of the Per­form­ing Arts were most help­ful by allow­ing us to stay past clos­ing hours and by lend­ing us extra rooms. A spe­cial shout out goes to Mel Kirk and Ryan Car­son at Car­son­i­fied, who gra­ciously invited Bar­Camp­Mi­ami in their venue for FOWA.

Most of all, we have all the par­tic­i­pants to thank, who made this such a rich expe­ri­ence. The par­tic­i­pants run Bar­Camp and they made this one great.

• 07:32 Rush! Talk­ing with Blaine from Twit­ter … Cool … #
• 07:33 d00de … Scrap­blog party for FOWA at Nikki Beach, Bar­Camp­Mi­ami, meet­ing up w/ Blaine, @t , Leah Cul­ver, so many oth­ers … awe inspir­ing.. #
• 07:33 Fact is, you can’t do an event like this with­out some blood being spilled. The die is cast. #
• 13:48 Last night’s pic­tures of the Scrap­blog FOWA party are posted to Flickr tinyurl.com/3b5tda #
• 15:32 It’s been a stress­ful few weeks but every­thing turned out per­fectly thanks in no small part to won­der­ful peo­ple at work, at Bar­Camp, at FOWA #
• 17:24 Retweet­ing @gapingvoid: Miami geek din­ner tonight. See you there www.tavernaoparestaurant.com/index.php #
• 17:51 Clo­sure is very dif­fi­cult when it’s w/ good peo­ple; feels like a small death. Hop­ing friend­ship will van­quish regret, doubt­ful as it sounds. #
• 18:01 Is it inevitable for us to hurt the peo­ple we like the most? Inevitably, it all comes back to us as we ride life’s cruel merry go-round. #
• 18:11 @tcpeter that’s a good point I hadn’t con­sid­ered. That means we should take great care w/ those close to us, and not be reck­less / feck­less. #
• 18:40 @lessal­lan Yes, Refresh is on March 26th, @montgomery and I will be pre­sent­ing about the evo­lu­tion of com­mu­ni­ca­tion mod­els for social media. #
• 19:15 Head­ing out to Miami Geeks and Greeks din­ner, will be there about 7:45pmish #
• 19:18 @david­parmet I’m run­ning 20min late, can you take over please? Thanks! #
• 19:32 @david­parmet thank you! #
• 19:45 Miami Geek Din­ner is at Tav­erna Opa, back bar area. Arriv­ing in 5 min­utes, got delayed by blog­ging, among other things #
• 19:53 @car­los­gar­cia the din­ner just started so we’ll be here for another hour #
• 20:15 With @davidparmet @cwsaylor @mkhall @balou @fanless @fullman @thinkjose @ccolmenar @jasonlbaptiste @thedudedean @rjsaylor @dearyvette + more #
• 20:26 Tav­erna Opa is going bonkers! Peo­ple danc­ing on tables, nap­kins fly­ing around, conga lines … What a hoot! #
• 20:32 @gap­ingvoid said he was com­ing a lit­tle bit late, with Jason Kor­man of Stormhoek #
• 20:34 @devbear the restaurant’s too loud? Use Twit­ter! #
• 21:19 Um … Did every­one pay? We’re $300 short! Ack! #
• 21:29 Ok, @brbreslin and I split the dif­fer­ence. Next din­ner will be at Micky Dee’s … LOL! #

Auto­mat­i­cally shipped by LoudTwit­ter

• 12:02 Yay! The Guardian used my pic­ture of Edwards! tinyurl.com/2ooqfg #
• 12:19 Refresh­Mi­ami 2nite! @cwsaylor on quickly glob­al­iz­ing ur web­ser­vice; Todobebe 7:30pm tinyurl.com/3blr67 RSVP tinyurl.com/2y75q2 #
• 12:26 @mjke­li­her @scrapnancy @acarvin thanks! i love the Guardian and am hon­ored they chose my pic, although i’m dis­ap­pointed Edwards dropped out. #
• 12:32 @acarvin Twit­ter app posts tweets as sta­tus updates tinyurl.com/2z9ndy + I built own app using pipes/dapper tinyurl.com/3b9wc8 #
• 14:15 @zacbrown Hi and wel­come to Twit­ter! Check out the Miami Twit­ter Pack twitter.com/alexdc/statuses/652151252 and also the other packs. #
• 14:54 John Edwards pho­tos www.flickr.com/photos/adc/sets/72157603824796663/ … another photo used here tinyurl.com/yojw3s #
• 16:26 lots of good vibes today, yet so lit­tle time; cur­rently com­plet­ing inter­view on com­mu­nity man­age­ment roles and expe­ri­ences at Scrap­blog #
• 17:19 believe it or not, we’d pub­lished our phone on web­site (no longer); some users now call us for cus­tomer ser­vice and we’re not setup for this #
• 19:13 Still at work, arriv­ing at Refresh­Mi­ami 20 min­utes late twitter.com/alexdc/statuses/660010362 #
• 20:14 @cwsay­lor pre­sent­ing now for Refresh­Mi­ami, talk­ing about how Todobebe.com intern­tion­al­ized their ser­vice; lots of good insights #
• 21:58 @mont­gomery describes: “Twit­ter is like that table at the school cafe­te­ria, where the cool peo­ple hang out”; we’re at Soyka w/ Refresh­Mi­ami. #

Auto­mat­i­cally shipped by LoudTwit­ter

Bar­Camp­Mi­ami will be held on Feb­ru­ary 28th from 4pm to 8pm, in con­junc­tion with the Future of Web Apps (FOWA) Miami con­fer­ence at the glo­ri­ous Car­ni­val Cen­ter of the per­form­ing arts. Since open­ing the reg­is­tra­tion last week, about 90 peo­ple have signed up. Bar­Camp­Mi­ami atten­dees are enti­tled to 50% off the price of FOWA Miami and the first 100 get a free tshirt. The FOWA coupon code is avail­able upon sign­ing up for Bar­Camp.

What top­ics or ser­vices would you like to see pre­sented? A few days after reg­is­tra­tion was opened, we added a ques­tion to the signup form on what types of top­ics peo­ple would like to see pre­sented. Here are the answers:

1. Ama­zon Web Ser­vices  2. Free and Open Source for Geospatial

All kind of top­ics con­cern­ing web appli­ca­tions, mobile serv­cies, and maybe a lit­tle bit of seman­tic web…

Any­thing cool about web

Blog­ging

Com­mu­nity build­ing and pub­lish­ing related. Mon­e­ti­za­tion on com­mu­nity sites,  are sub­scrip­tions mod­els dead?

devel­op­ment of mobile platforms

Entre­pre­neur­ship, Web Design and/or start­ing and pro­mot­ing a startup.

ERP SOLUTIONS.

Flash Tech­niques and Ani­ma­tion.  XML inte­gra­tion and a bit of Animation/Cartooning

I will be vol­un­teer­ing with project management.

inter­face design

land­ing page opti­miza­tion  profit models

Micro­for­mats

Micro­for­mats, APIs, state of the lan­guages (Django, Rails, etc.), subscription/payment options

mon­e­ti­za­tion of web apps and metrics.

New media. New tech­nol­ogy. Art. Music. Software.

new tech­nolo­gies…

opti­miza­tion

Pho­to­shop Design to CSS

rapid app devel­op­ment, .NET libraries, AJAX, dynam­i­cally gen­er­at­ing .swf files

Ruby on Rails development

Ruby, pro­duc­tiv­ity tools, pro­mot­ing a healthy tech­nol­ogy com­mu­nity in South Florida, office ergonom­ics, does any­one still use Java anymore?

ruby, rails

Ruby, Ruby on Rails, elec­tron­ics, robot­ics, graphic design.

SEM, Social net­work marketing

Server side and client side frame­works. Internationalization.

social net­work­ing, mobile, ventures

usabil­ity, infor­ma­tion architecture

Bar­Camp­Mi­ami pre­sen­ters. The fol­low­ing peo­ple indi­cate they would like to present:

Alex Hill­man Founder/Fearless Leader Indy­Hall
web­site: http://www.indyhall.org
blog: http://www.dangerouslyawesome.com
I’d love to present about cowork­ing, if you’ll have me!

Blake Macleod Busi­ness Devel­op­ment Peo­ple­Bub­ble
web­site: http://www.peoplebubble.net
I would like to give a demon­stra­tion of Peo­ple­Bub­ble, a web app we are developing.

Brian Bres­lin CEO infin­i­me­dia
web­site: http://www.infinimedia.com
blog: http://webpl.us
Yes. Lever­ag­ing the social graph for fun and profit.

Brian Oberkirch Founder Small Good Thing
web­site: http://brianoberkirch.com
Design­ing for Portable Social Networks

Chris Say­lor Senior Web Devel­oper TodobebÈ
web­site: http://todobebe.com
blog: http://justhack.com
Pos­si­bly on Glob­al­iz­ing Your Web Applications

Christo­pher Haupt CTO Col­lec­tive Knowl­edge Works Inc
web­site: http://buildingwebapps.com
blog: http://blog.buildingwebapps.com
We just launched BuildingWebApps.com as a ser­vice to the Ruby on Rails focused devel­op­ment and design com­mu­nity. Behind the scenes, we are build­ing tech to orga­nize infor­ma­tion for com­mu­ni­ties in niche knowl­edge domains. Would love to show it to folks and find out what new learn­ers most wish they had (or could point new prac­ti­tion­ers to to get them up to speed).

Edward Toro Devel­oper Scrap­blog
web­site: http://www.scrapblog.com
Maybe.  Intro to Adobe Flex? Agile devel­op­ment processes (Scrum)?  IdeaF­es­ti­val Do-Tank meet­ing style?

Elliot Mur­phy hacker Canon­i­cal
web­site: http://canonical.com
blog: http://elliotmurphy.com
Dis­trib­uted revi­sion con­trol for web developers.

Greg Ped­er­son Direc­tor of Tech­nol­ogy Nsightdevelpoment.com
web­site: http://www.nsightdevelopment.com
I can talk about using CSS posi­tion­ing along with one graphic file that con­tains all the sites reused images to save space, down­load times, etc.

Gregg Pol­lack Code Mon­key RailsEnvy
web­site: http://www.RailsEnvy.com
blog: http://www.RailsEnvy.com
I’d like to do a pre­sen­ta­tion on Intro to Ruby on Rails.  If there are too many peo­ple there already famil­iar I might switch to a more advanced topic like BDD/RSpec or ActiveRe­cord.
James Hoskins Soft­ware Engi­neer Avatar Inter­na­tional. Inc.Undecided topic

Jason Perry Prime Mover Paint.itRed
web­site: http://paint.itred.org
blog: http://ambethia.com
Unsure, per­haps in the light­ning round if there is one.

Joey Prim­i­ani Web Designer Free­lance
web­site: http://www.joeyprimiani.com
blog: http://www.joeyprimiani.com
Yes, I plan to present new ways to visu­al­ize live ana­lyt­ics (other than Google Ana­lyt­ics) to get a bet­ter idea of what users like on the page. Or the lat­est (past two months) ajax libraries that include amaz­ing ways for increased user inter­ac­tion and experience.

John Rife CEO Inter­ac­tive Expe­di­tions
web­site: http://www.FindingAmerica.tv
blog: http://www.ALocalFolkus.com
Trans­me­dia Story Cre­ation:  Telling sto­ries with today’s tools — but as Ryan Price said above “It’s not about the tools”

Joshua Hoskins IT Direc­tor OrlandoJobs.com
web­site: http://www.orlandojobs.com
I would like to, at Bar­Camp Orlando I pre­sented on Google­Base. I may do that again or some­thing with Ruby on Rails and Integration.

Kevin Mur­phy Man­ag­ing Direc­tor Sta­tik­soft, LLC
web­site: http://statiksoft.com
blog: http://kevinnmurphy.com
Doing a talk on either django tem­plates, or decou­pling django apps.

michael galpert C20 A.viary.com
web­site: http://A.viary.com
blog: http://A.viary.com/blog
deskop soft­ware vs online soft­ware or some­thing along those lines

Michael Mont­gomery Pres­i­dent Mont­gomery Stu­dios, Inc.
web­site: http://montgomerystudios.com
blog: http://michaelmontgomery.net
Yes. Pos­si­ble top­ics include web stan­dards or accessibility.

Michael Nunez Founder Suluta Corp
web­site: http://www.suluta.com
Mon­e­tiz­ing your work online.

Nathan Ram­beck Founder Ram­beck Group
web­site: http://rambeck.com
blog: http://rambeck.com/blog
Build­ing social net­works with Drupal.

Ptah Dun­bar Web Designer / Devel­oper 
web­site: http://ptahdunbar.net
blog: http://ptahdunbar.com
no sure.. I could present a ser­vice if possible.

Ron Akanow­icz Infor­ma­tion Archi­tect Soft­er­ware Con­sult­ing, PA
web­site: http://www.softerwareconsulting.com
I Haven’t been asked, but could…

Ryan Price Dru­pal Devel­oper Petentials.com
web­site: http://petentials.com
blog: http://ryanpricemedia.com
Pod­cast­ing is not about Tools

Sean Mur­phy Web Appli­ca­tion Archi­tect Sta­tik­soft, LLC
web­site: http://statiksoft.com
blog: http://IamSeanMurphy.com
I’d be happy to present on either Comet, or improv­ing user expe­ri­ence with JS form validation.

Tan­tek «elik   
web­site: http://tantek.com/
blog: http://tantek.com/
micro­for­mats lab — a hands-on lab for folks want­ing either an intro­duc­tion or help with adding micro­for­mats to their sites.

Tate Stick­les Attor­ney Gross­man Law Group
web­site: http://www.ecomputerlaw.com
I’d be inter­ested on pre­sent­ing on a legal topic relat­ing to the inter­ests of other atten­dees.  Such as pro­tect­ing intel­lec­tual prop­erty, pri­vacy, etc.

Tyler Hunt   
web­site: http://tylerhunt.com/
blog: http://blog.tylerhunt.com/
Pos­si­bly some­thing on Ama­zon FPS.

William Couch Mul­ti­me­dia Artist Orlando Sen­tinel
web­site: http://orlandosentinel.com
blog: http://williamcouch.com
Pos­si­bly, about prototyping/generating Flash projects quickly for break­ing news.

And myself, Alex de Car­valho Com­mu­nity and Mar­ket­ing Dir. Scrapblog.com
web­site: http://www.scrapblog.com
blog: http://www.tapio.com
Object-centered social­ity

More Bar­Camp­Mi­ami par­tic­i­pants. Here is the remain­der of the par­tic­i­pant list. Every­one is wel­come to present:

Adam Teece Lead Designer Aber­rant Designs, Inc
web­site: http://adamteece.com
blog: http://aberrantabsurdity.com

Alex Har­ris Cre­ative Direc­tor Alex Designs LLC
web­site: http://www.alexdesigns.com
blog: http://www.alexdesigns.com/blog/

Ali­son Wadsworth Research Direc­tor Mic­stura
web­site: http://www.micstura.com

Allan Branch design/ui less every­thing, inc
web­site: http://www.lesseverthing.com
blog: b.lesseverything.com

Bruno Miranda Devel­oper Ninja Todobebe
web­site: http://www.bopia.com
blog: http://www.brunomiranda.com

Car­los Granier-Phelps Social Media Strate­gist RED66.com
web­site: http://red66.com/
blog: http://technosailor.com/category/espanol/

cathy col­menares Sr Direc­tor, Inte­grated Mar­ket­ing Todobebe Inc.
web­site: http://todobebe.com
blog: http://mitodobebe.com

Chris Camp­bell Co-Founder Wufoo
web­site: http://wufoo.com
blog: http://particletree.com

Cristo­pher Car­illo Owner Tequesta Enter­prises
web­site: http://www.linkspro.com

Daniel Dye 
Daniel Kirsch 
Danny Sanchez Senior Pro­ducer Orlando Sen­tinel
web­site: http://www.orlandosentinel.com
blog: http://www.journalistopia.com

David Moore Music Teacher Broward Schools
David Parmet Owner Mar­ket­ing Begins at Home, LLC
web­site: http://www.parmet.net/pr
blog: http://www.parmet.net/pr

David Rhug­nanan Web Desinger Trin­ity Effects Inc.
web­site: http://trinityeffects.com

Diego Sanz Web Con­sul­tant Sanz Con­sult­ing
web­site: http://brickellmiamicondos.com/real_estate/home/

Eduardo Hen­riques Man­ag­ing Part­ner Mic­stura
web­site: http://www.micstura.com

Frank Deoleo 
Gian­nina Amato Team Leader Nobox
web­site: http://copywwwriter.wordpress.com/
blog: http://copywwwriter.wordpress.com/

Gio­vanny Gutier­rez Dir. of Inter­ac­tive Media Tins­ley Adver­tis­ing
web­site: http://www.tinsley.com
blog: http://www.giogutierrez.com

Guil­herme Ambros Dig­i­tal Solu­tions Direc­tor Wun­der­man, Young & Rubi­cam
web­site: http://www.wunderman.com

Gus Goodall Senior Designer British Army
web­site: http://www.armynet.mod.uk
blog: http://www.armynet.mod.uk

Gus Goodall Senior Designer British Army
web­site: http://www.armynet.mod.uk
blog: http://www.armynet.mod.uk

Jason Bap­tiste CEO Pub­lic­tiv­ity
web­site: http://publictivity.com

Jason Hawkins Video guy Make Film Work
web­site: http://www.makefilmwork.com
blog: http://www.solmi.net

Jen­nifer Cardew Grad­u­ate Stu­dent North Texas
web­site: http://www.twitter.com/jencardew
blog: http://www.anthroblogs.org/jcardew

Jor­dan Ful­ghum  Scrap­blog
web­site: http://www.scrapblog.com
blog: http://blog.scrapblog.com

Jorge Perez Direc­tor of Mar­ket­ing Alienware.com
web­site: http://www.alienware.com

Josue Rodriguez Web Devel­oper
Jud­son Col­lier  Macteens Mag­a­zine
web­site: http://macteens.com
blog: http://judsoncollier.com

Justin Tar­rants Biz Dev Gov­ern­ment
Katie Novak 
ken scott UNIX net­work secu­rity admin pro­lexic
web­site: http://www.prolexic.com

Kevin Hale Co-Founder Wufoo
web­site: http://wufoo.com
blog: http://particletree.com

Kevin Wies­ner 
Marco Cas­tro CEO MTEK
web­site: http://mtek.tv

Marco Cas­tro CEO MTEK
web­site: http://mtek.tv

Marco Cas­tro 
Maria Bouza Project Man­ager dotCMS
web­site: http://www.dotcms.org

Maria de los Ange­les Lemus Wily Word­smith & Rogue Car­toon­ist Free­lance
web­site: http://wilywordsmith.blogspot.com
blog: http://sexandthebeach.blogspot.com

Matias Blaze­vic Sr. Copy­writer Y&R Brands
web­site: http://printpreview.wordpress.com/
blog: http://printpreview.wordpress.com/

Mea­gan Fisher User Inter­face Designer Helium Report
web­site: http://www.heliumreport.com
blog: http://www.iheartthe.com/blog

Michael Rose IT Man­ager
Naomi But­ter­field Web Appli­ca­tions Devel­oper ADS
web­site: http://www.techcfl.com
blog: http://rorblog.techcfl.com/

Nate Roise Founder Mag­netic Prop­er­ties
web­site: http://www.urbanhoming.com

Nathaniel McNa­mara Asso­ciate HIG Ven­tures
web­site: http://www.higventures.com

Nick Dominguez   
web­site: http://www.nickdominguez.com
blog: http://nickdominguez.com

Nico­las Sca­furo Latam Search Man­ager Yahoo Inc.
web­site: http://www.yahoo.com

Pablo Godel 
Paul Kruger PHP Con­sul­tant Speeduneed Inc
web­site: http://miamiphp.org

Rick Bartl Man­ag­ing Direc­tor, Mar­ket­ing FedEx
web­site: http://www.fedex.com

Robert Meire­les 
Roberto Bouza 
Ryan Camp­bell Co-Founder Wufoo
web­site: http://wufoo.com
blog: http://particletree.com

Stani Hen­riques Art Direc­tor Mic­stura
web­site: http://www.micstura.com

Steven Bris­tol pro­gram­mer Less Every­thing, inc.
web­site: http://www.lesseverything.com
blog: b.lesseverything.com

Tim Spence Senior .NET Devel­oper Scrap­blog
web­site: http://scrapblog.com
blog: http://blog.scrapblog.com

Tim­o­thy Kersey   
web­site: http://www.twitter.com/entangledstate
blog: http://friendfeed.com/entangledstate

Zac Brown Pro­gram­mer N/A
web­site: http://zacbrown.org
blog: http://blog.zacbrown.org

Bar­Camp­Mi­ami is made pos­si­ble through the gen­er­ous con­tri­bu­tion of our sponsors:

Ourscene: http://www.ourscene.com
FunAd­vice: http://www.funadvice.com
Global Roam­ing: http://www.celtrek.com
Less Every­thing: http://www.lesseverything.com
RailsEnvy: http://www.railsenvy.com
The Boaters: http://www.theboaters.com
Myxer: http://www.myxertones.com
Server­Grove Net­works: http://www.servergrove.com
DC Media Graph­ics: http://www.dcmediagraphics.com
infin­i­me­dia: http://www.infinimedia.com
Hyku: http://www.hyku.com
Vic­to­ria & Asso­ciates: http://www.victoriaassociates.com
Todobebe: http://www.todobebe.com
Scrap­blog: http://www.scrapblog.com

And our part­ners!:

FOWA: http://www.futureofwebapps.com
Refresh­Mi­ami: http://www.refreshmiami.org

Pow­ered by ScribeFire.

• 09:14 Refresh­Mi­ami tonight @ 7:30p @ Books & Books Coral Gables w/ Mike Gowen (Scrap­blog, Alien­ware, Tick), Bar­Camp­Mi­ami, com­mu­nity announce­ments #
• 11:33 Doubleclick’s bea­con pro­vides anony­mous data to adver­tis­ers; FB’s Bea­con serves up your PURCHASE his­tory in YOUR name to YOUR friends #
• 11:54 Why does the Mer­cury News want my phys­i­cal address for me to read an arti­cle on their web­site? grrrr.… #
• 13:51 Books & Books is awe­some, they’re lend­ing us audio-visual equip­ment, everything’s all set for Refresh­Mi­ami tonight! #
• 14:57 @strut­ting thanks for the bug­menot tip www.bugmenot.com/ #
• 16:42 @kaysha sounds like you’re hav­ing an awe­some time in Brasil, enjoy! #
• 16:43 @dav­e­fleet how to get a hold of the UMass report? #
• 18:57 @jasonl­bap­tiste both @seesmic and twit­ter would be bet­ter if you could thread replies to see the con­ver­sa­tion #
• 19:10 Head­ing over to Refresh­Mi­ami and Books & Books Coral Gables #
• 19:55 Books & Books under­stands com­mu­nity: w/ short notice, they set us up roy­ally in a book read­ing room, the one you see in CSPAN book club #
• 20:14 “‘Cre­ative free­dom’ is an oxy­moron” — Mike Gowen; you will always rely on pre­vi­ous work and tools … Con­straints are what lib­er­ate you #
• 20:25 Think­ing that com­mu­nity require­ments must be deter­mined way before the design phase; by the time you list page func­tion­al­ity, it’s too late! #
• 20:30 There could be a few user expe­ri­ence iter­a­tions / tests built in to the design process to mea­sure desired actions #
• 20:41 Think­ing ‘Social Object’ fits w/in ini­tial vision-strategy phase; func­tion­al­ity flows from social object oppty Ident­fc­tion + prob­lem solv­ing #
• 20:49 Great pre­sen­taion by @mikegee, learned lots about how to approach design prob­lems #
• 21:00 @fseixas there may be some here del.icio.us/adecarvalho/tags/fonts #
• 21:15 @jowyang I’d set FB’s NPV at $150 per mem­ber. At 50M peo­ple, it’s $7.5B; at 150M, it’s $22.5B #
• 21:27 @dan­rubin gave away a book he co-authored, “Web Stan­dards Cre­ativ­ity”, to @montgomery, who was clearly pay­ing atten­tion tonight #
• 22:20 Talk­ing about the demise of email over din­ner with Refresh­Mi­ami … It’s a heated debate, peo­ple are attached to their inboxes … #
• 23:08 IM, wikis, Twit­ter, blogs, Seesmic, FB and RSS in gen­eral *are* the evo­lu­tion of e-mail, they are the fix. They’re opt-in and they help GTD #
• 23:24 Finally, e-mail’s per­fect for archiv­ing + for CYA, but not for com­mu­ni­cat­ing + work­ing effi­ciently. OK, I’ll step off the soap­box now, thx. #

Auto­mat­i­cally shipped by LoudTwit­ter

• 09:14 Refresh­Mi­ami tonight @ 7:30p @ Books & Books Coral Gables w/ Mike Gowen (Scrap­blog, Alien­ware, Tick), Bar­Camp­Mi­ami, com­mu­nity announce­ments #
• 11:33 Doubleclick’s bea­con pro­vides anony­mous data to adver­tis­ers; FB’s Bea­con serves up your PURCHASE his­tory in YOUR name to YOUR friends #
• 11:54 Why does the Mer­cury News want my phys­i­cal address for me to read an arti­cle on their web­site? grrrr.… #
• 13:51 Books & Books is awe­some, they’re lend­ing us audio-visual equip­ment, everything’s all set for Refresh­Mi­ami tonight! #
• 14:57 @strut­ting thanks for the bug­menot tip www.bugmenot.com/ #
• 16:42 @kaysha sounds like you’re hav­ing an awe­some time in Brasil, enjoy! #
• 16:43 @dav­e­fleet how to get a hold of the UMass report? #
• 18:57 @jasonl­bap­tiste both @seesmic and twit­ter would be bet­ter if you could thread replies to see the con­ver­sa­tion #
• 19:10 Head­ing over to Refresh­Mi­ami and Books & Books Coral Gables #
• 19:55 Books & Books under­stands com­mu­nity: w/ short notice, they set us up roy­ally in a book read­ing room, the one you see in CSPAN book club #
• 20:14 “‘Cre­ative free­dom’ is an oxy­moron” — Mike Gowen; you will always rely on pre­vi­ous work and tools … Con­straints are what lib­er­ate you #
• 20:25 Think­ing that com­mu­nity require­ments must be deter­mined way before the design phase; by the time you list page func­tion­al­ity, it’s too late! #
• 20:30 There could be a few user expe­ri­ence iter­a­tions / tests built in to the design process to mea­sure desired actions #
• 20:41 Think­ing ‘Social Object’ fits w/in ini­tial vision-strategy phase; func­tion­al­ity flows from social object oppty Ident­fc­tion + prob­lem solv­ing #
• 20:49 Great pre­sen­taion by @mikegee, learned lots about how to approach design prob­lems #
• 21:00 @fseixas there may be some here del.icio.us/adecarvalho/tags/fonts #
• 21:15 @jowyang I’d set FB’s NPV at $150 per mem­ber. At 50M peo­ple, it’s $7.5B; at 150M, it’s $22.5B #
• 21:27 @dan­rubin gave away a book he co-authored, “Web Stan­dards Cre­ativ­ity”, to @montgomery, who was clearly pay­ing atten­tion tonight #
• 22:20 Talk­ing about the demise of email over din­ner with Refresh­Mi­ami … It’s a heated debate, peo­ple are attached to their inboxes … #

Auto­mat­i­cally shipped by LoudTwit­ter

← Previous Page — Next Page →