I’m honored to be counted among the people invited to give new impetus to the Social Media Club. Through conversations with companies, organizations, local universities, and interactive agencies, I’ve experienced the growing interest in social media and the increased demand for industry practitioners. By bringing together those who have an interest in seeing the industry improve and evolve, SMC provides the much needed forum for sharing best practices, establishing ethics and standards, and promoting media literacy. [1. We are in the process of relaunching Social Media Club in South Florida]

The interim board will establish the guidelines of this association, to create the necessary framework before the SMC grows further on a national and global level. Once the framework is agreed on, local boards will be established with interested corporate and non-corporate members. Please read the full press release if you’d like to know more.

As we collaborate on on organizing SMC for the future, Chris Heuer, founder of Social Media Club and Partner at The Conversation Group, acknowledges that:

“Our core mission will remain the same: promotion of media literacy; support of industry standards efforts such as Creative Commons licensing, Microformats, Data Portability and OpenID; discussion and promotion of ethical behavior; and sharing our knowledge among our members and the industry community at large.”

The newly named members of the interim board, some of whom are friends and others who I look forward to meeting, include:

• Lee Aase – Social Media University, Global
• Rohit Bhargava – Influential Marketing Blog and Personality Not Included
• Richard Binhammer – RichardatDell
• Michael Brito – Britopian and Conversations Matter
• Chris Brogan – ChrisBrogan.com
• Mike Chapman – Austin Social Media Club and Every Dot Connects
• Megan Cole – MeganCole.org
• Alex de Carvalho – alexdc.org and Social Object
• Todd Defren – SHIFT Communications and www.pr-squared.com
• Serena Ehrlich – Business Wire
• Jason Falls – Social Media Explorer
• Maggie Fox – Social Media Group
• Jon Gatrell – spatiallyrelevant.org
• Howard Greenstein – HowardGreenstein.com
• Francine Hardaway – Stealthmode
• Josh Hallett – Hyku
• Annie Heckenberger – pikpr.blogspot.com and redspurs.com
• Chuck Hester – Intellicontact
• Chris Heuer – ChrisHeuer.com
• Sherry Heyl – Mind Blogging
• Tara Hunt – HorsePigCow
• Bill Johnston – Forum One
• Jennifer McClure – Society for New Communications Research
• Mike McGrath – Dogpatch Dispatch
• Jake McKee – CommunityGuy.com and Ant’s Eye View
• Gregory Narain – SocialTwister
• Lee Odden – Online Marketing Blog and TopRank
• Erica OGrady – ReinventingErica.com and Peanut Butter Media
• Jeremiah Owyang – Web Strategist
• David Parmet – Marketing Begins At Home, LLC and PerkettPR
• Jackie Peters – heavyBlog
• Doug Pollei – pollei.com
• Pierre-Yves Platini – Yoono
• Douglas Pollei – Pollei.com
• Connie Reece – Every Dot Connects and Austin Social Media Club
• Chris Saad – ChrisSaad.com
• Andy Sernovitz – Word of Mouth Marketing and GasPedal
• Brian Solis – PR2.0
• J.J. Toothman – jjtoothman.net and Red Pill
• Todd Van Hoosear – Tech PR Gems
• Des Walsh – Des Walsh dot Com
• Kristie Wells – KristieWells.com

• 23:23 @garyvee knows wine, a popular social object (peeps like wine), and hosts great wine parties, a fun social gesture. (peeps like parties) #
• 19:27 I’ve desactivated my mirror account @__alexdc , which filters out hashtags, b/c people were receiving my @ replies twice, one from each acct #

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Sergeant Jalonen must have spent his childhood in a concrete sandbox

After I graduated from college, I completed mandatory military service in the Finnish Army. The year-long experience yielded intense experiences, lifelong friendships and lots of stories. One of them comes to mind: Jalonen and I were the first two soldiers from our company to be promoted to the rank of Sergeant. While I was promoted for technical skills in field operations, Jalonen was chosen because he was a strict disciplinarian, as tough as nails. So tough was he, that our company’s soldiers concluded among themselves that he must have spent his childhood in a concrete sandbox!

Surroundings and situations affect your behavior

I never gave this story much thought except to joke about it with my friends.  Aside from the humor, however, the suggestion is that a childhood spent playing in concrete sandbox will toughen you up. Were they too quick to judge? What part of Jalonen’s personality is attributable to a difficult childhood, and what part is attributable to the situation of being in the army?

In “Blink,” Malcolm Gladwell describes how people tend to over-emphasize personality-based explanations for behaviors and disregard situational ones (see fundamental attribution error). For instance, it’s tempting to stereotype a work colleague by saying “she’s tough negotiator.” However, that same person may be seen differently by friends and family, who might describe the same person by aspects not necessarily shown at work: “fun-loving, caring, generous, etc.” University of Oslo professor Ole Hanseth further explains,

You do not go about doing your business in a total vacuum but rather under the influence of a wide range of surrounding factors. The act you are carrying out and all of these influencing factors should be considered together. This is exactly what the term actor network accomplishes. An actor network, then, is the act linked together with all of its influencing factors (which again are linked), producing a network.

Can your physical surroundings act as an influencing factor on your behavior? Social Scientist Roger Barker extensively researched see Architectural Psychology and found that, quite obviously, “In a store, people assume their roles as customers; in school and church, proper behavior somehow already resides coded in the place“.

The object-centered environment

A store and a wedding are social objects (because they’re conversation starters and topics for people). They are also object-centered environments. You step into a situation that structures your behavior. Both physical structures like stores, churches and public parks and situational events like weddings, soccer games and flashmobs condition the participants’ behavior to perform a certain objective collectively with like-minded others.

Work is a common form of social object as well as an object-centered environment. When you go to work, you “plug-in” to an environment where you then socialize with your colleagues and customers, because you work at the same place. If you telecommute, you’re still “plugged in” to the work you do with your colleagues. For instance, traders around the world plug in to financial markets. Such environments are rich social objects, both positively and negatively. Think about the number of varied work-related conversations you’ve had over the years!

Moulding your environment

In Roger Barker’s research, the places were clearly identified with a set location and purpose, like a hardware store, a high school, a denominational church or a financial market, like the Chicago Board of Trade (see Karin Knorr-Cetina’s paper on “The Market as an Object of Attachment“). But what about when you perform a different activity in a location generally meant for something else? For example, a wedding may be performed nearly anywhere. In Hawaii, Florida and the many other coastal areas, weddings may be carried out on a beach. In this case, the wedding supersedes the beach-going activity and conditions the guests’ behavior. The wedding ritual is generally standard within cultures, and everyone knows what to expect: gathering, union, blessing, and celebration. Other examples include a birthday party in a playground, public manifestations in city streets, flashmobs in a store, doing work inside a Starbuck’s, TupperWare dinners in someone’s living room, street soccer games, rock concerts inside Second Life, classical concerts inside a church and a BarCamp in a concert hall. Each of these activities bring people together around a shared object or objective, they include their own rituals, and they are performed in a certain way. The objective of the gathering supersedes the purpose of the location and the environment is molded to suit the gathering’s purpose. Chairs are placed, tables are setup, goalposts are erected in a field, and so on (see “Placemaking, the way in which all human beings transform the places they find themselves into the places where they live”).

Bernard Hunt, Managing Director of HTA Architects Ltd, talks about life in physical spaces:

The physical form of a place is only one side [of the coin]. The way life is lived in it, and the common purpose around which that life revolves, is the other. And from cave dwellers to loft livers human beings have always used places to achieve their common purpose …. Somehow things were easier when that purpose was protection against the elements, defence from attack and control of disease. Successful placemaking seemed to happen when what was built was in direct response to imperatives like defence and topography and also when it was done unselfconsciously by different people at different times.

Barry Smith, Department of Philosophy at the University of Buffalo, writes:

A physical-behavioural unit such as a religious meeting, a tennis championship or a sea battle is an intricate complex of times, places, actions, and things. Its constituents can include both man-made elements (buildings, streets, cricket fields, books, pianos, libraries, the bridges and engine-rooms of battleships) and also natural features (hills, lakes, waves, particular climatic features, patterns of light and sound). These features and elements may be further restricted to a highly specific combination of, say, a particular room in a particular building at a particular time with particular persons and particular objects distributed in a particular pattern. In general, however, it is a form of generic dependence which prevails in the realm of physical-behavioural units; a judge must hear and decide the case, but it need not be this judge; the capital city must be located somewhere, but it need not be located in this spot (and in time of war it may be relocated).

So whether the situation is dictated by the purpose of the location or the purpose of the gathering, you behave according to the appropriate culturally established rules you’ve learned. You have learned how to behave in a store and how to behave in a wedding.

What role for space in online community building?

In a discussion thread in Jeremiah Owyang’s Community Strategists group in Facebook, Jonathan Trenn mentions:

“I think this is an excellent question, but what concerns me is that we are not talking about communities here…we’re talking community platforms. Important distinction.”

This begs the question: to what extent is the platform an integral part of the community? To what extent does the platform foster or condition community behavior? Offline, a basketball court may be an integral part of a local community, just like a bingo hall, church, community center, grocery store, etc. If you take away such spaces, you would expect the community to change, because you would restrict the different areas and reasons for people to find each other and interact based on their shared interests. Does this same dynamic play online? To what degree does the architecture, features and tools of the community spaces you provide foster or restrict community interaction? (see Karin Knorr-Cetina’s work on “The Market as an Object of Attachment” is worth further reading for the notions of “wants and lacks”, “attachment” and “embeddedness” in community.)

The way the online space is designed has wide ranging implications for community interaction. “Social Design” decisions include whether to allow people to create a profile page, upload a picture, write a bio, tag their content, add bookmarks on content and people, comment on others’ creations, add friends, determine privacy settings, invite friends, publish to other platforms, create and moderate groups, browse profiles and content, “pivot” from one page to another, have personalized URLs, receive email notifications of activity, vote and rate content, engage in phatic communication, receive a mini-feed of friends’ activity after login, classify friends, participate in public forums, and so on. These design decisions affect space, because each of these actions and activities have a placeholder on the website.

Unlike a media like TV, magazines and other traditional media, social media is highly participatory and created through the active contribution and collaboration of people interacting with each other. Each design decision and how it is expressed on the website, leads to far-reaching implications for the community. And if these decisions are not made and certain features are not provided, the community will find a way to either adapt their space or to find other spaces where they may engage in conversation and activity.

Back to Jalonen’s concrete sandbox

To tell you the truth, military service is not such a pleasant experience. There are thousands of constraints on space, time and privacy. Your identity is formed daily in front of others through your behavior and actions. Heroics are performed and tiny hacks are found to break the rigidity. We found a way to build friendships and community, regardless of the hardships. Overall, however, relatively few cherish the environment enough to want to make a career of it. It is not so much that Jalonen’s youth was spent in a concrete sandbox, but that the army situation itself was a figurative concrete sandbox.

Are your service’s users stuck in a concrete sandbox? How do your website’s features foster or hinder identity formation, personal expression, profile discovery, and community interaction between people? Can the community appropriate and form the space to fit their needs? How might different cultures appropriate the same website?

This post highlights the importance of design decisions in online community building. Answering these and similar questions with an eye to community-building, and before the first trace is drawn, determines to a large extent the community-building and word-of-mouth potential of your web service.

Secrets are powerful social objects: they connect and bind people in a unique way. Monday’s keynote at SXSW featured Frank Warren of PostSecret, who gave insights into the "unity we share, but often forget". During this presentation, a person walked on stage and proposed to his girlfriend.

"With postsecret, Frank Warren pioneered the idea that a website can serve as a an anonymous online confessional. Listen to his moving story about the trust his readers put in him, as well as his thoughts about how technology can help us overcome some of our darkest fears."

"There are two types of secrets, those we hyde from others, and those we hide from ourselves" – Frank

Has received over 200,000 secrets in three years. Has received secrets in all types of formats, including one on each side of a mixed-up Rubik’s Cube. Also on a Starbuck’s cup, that read "I serve decaf to customers who are rude to me":

- "My boyfriend is deaf and when we have sex I scream my ex’s name"
- "I put lipstick on my bosses shirt so his wife thinks we’re having an affair even if we’re not. This sounds crazy even to me"
- "I know my child is not mine, but I love her anyways"
- "You called me an idiot so I sent your bags to a wrong destination. Opps, I guess you were right!"
- Favorite one: "Dear Frank, when I wrote down my secret to send to you, I felt horrible reading it, and at that moment I decided I will no longer be that person who carries this secret inside for the rest of my life."
- "You told me your darkest secret, and my heart ached because I realized I could not possible love you ever more"
- "I’ve gone through dark periods in my life and I’ve learned to have patience, because hope does not always come on the time schedule we would like"
- "I know how to fix my life, I just chose not to"
- "He’s been in jail for something I did 10 years, 5 more to go"
- "The secret I mailed in last week was true when I mailed it, but it’s no longer true now"

SXSW secrets:

- "All these web celebs have never worked with clients"
- "Work paid for me to come here, but I actually came here to find another job"
- "My company, a large one, has sent me here to steal ideas from startups. I’m posing as a freelancer"

Presentation, discussion and question and answer

Three years ago printed and handed out 3,000 postcards with instructions on sharing a secret to an art project. "Hi, my name is Frank and I’m collecting secrets." The people who say they don’t have any, have the best ones. Secrets started pouring in, from all over the world and in many languages. So he started sharing these on a blog.

PostSecret is an online community that organizes itself as it develops. There are 10,000 or 100,000 other ideas like PostSecret out there waiting to be started. Projects that make us realize the greater unity that we all share, but that we often forget.

A rock band made a music video using secrets, and the project also evolved into a book. The project has also been used to raise money to support (and save) a suicide prevention hotline.

His father did not understand the project initially, but one day told Frank a secret that changed their relationship.

Frank had to grow up quickly when he was young and develop a rich interior life … and thought that everyone else also has a rich interior life that’s important to share. He also found the process of sharing a secret very therapeutic.

People are sharing secrets, but the truth is that similar secrets are shared, even by people sitting in the same room.

There is an intimacy revolution, an authenticity revolution going on. We post pictures on Facebook our employers shouldn’t see. Social media tools are driving this type of revolution and many new forms of authenticity will emerge.

There are secrets occurring in virtual worlds, too.

People share secrets about sexual identity, about abuse … When Frank gets difficult and emotional ones, he channels the emotion to support the suicide prevention hotline.

He thinks of the postcards as works of art.

It’s a false dichotomy to think secrets are either true or false.

"Free your secrets and become who you are"- Frank (to a standing ovation)

Here’s a transcription on community building by a panel of top social media consultants and bloggers. Since it’s transcribed, please excuse the grammar and run on sentences.

Chris Heuer, Partner, The Conversation Group

Tara Hunt, Co-Founder, Citizen Agency

Jeremiah Owyang, Forrester

Deborah Schultz, Founder/Chief Catalyst, deborahschultz.com

David Parmet   Owner, Marketing Begins At Home LLC

Hugh MacLeod   Grand Pooh-Bah, gapingvoid.com

"’Conversation’ & ‘community’, yes, yes. Of course. Given. But how, exactly? Do you want people to find out about and play with your awesome Web stuff without being skeevy about it? Serious about including your users in the long-term creation and evolution of your products? Together, we’ll divine the best ways to unmarket and create self-replicating awesomeness."

How can you uses social media to build communities around your projects?

Deb Schultz: None of this is about tools or technology, it’s about understanding your customers and bringing them into the fold.

Chris Heuer: What makes a community are the interpersonal connections within it. Social media fundamentally changes the way we interact with each other. It takes a shift to think about participation in a different way. We need to change people’s mindset from selling to people, to helping people buy. You need to have a genuine spirit of wanting to do good, or people will notice the "fakeness".

Jeremiah Owyang: Conducts research and most recently interviewed 17 companies on best practices for community building and management.

Tara Hunt: "Marketing is the price you pay for creating mediocre products." Tara found that the more she gave away, the more business she got. The more time she donates to the community, the more opportunities open up to her. Read Cory Doctorow’s "Down and Out in the Magic Kingdom." The book talks about if you do good things for the world, you get more "woofys" (ie., Karma).

Hugh MacLeod

Was unemployed 5 years ago and started drawing cartoons on the back of business cards and posted them to his website. This led to a gig with a small South African winery, Stormhoek, which was selling 50,000 cases per year at the time. Hugh then started talking about Stormhoek and sending free bottles to bloggers, without asking them to blog about it. Hugh then noticed geek dinners happening and offered to send a case of wine to these events. The only condition was to ask people to post pictures to Flickr. The result is that in a year and a half, Stormhoek went from 50k cases per year to 250k cases per year! Hugh and Jason [Korman, of Stormhoek] noticed that the wine was a social object. In fact, it was becoming a social marker, because it took territory and demarcated the conversation.

Discussion

If you are at a small startup and have some control over your marketing budget, get out of the ivory tower. Get a community manager or evangelist and go meet your customers. Go to conferences and start "weaving". Don’t put names on things, like "viral marketing".

Jeremiah mentions that he makes a lot of people at his own company nervous, because he gives out a lot of his knowledge for free.

However, by sharing your knowledge, people will understand that you have knowledge and this becomes your calling card.

Traditional marketing is about throwing the net out wide and hope you catch as many people as possible. What Hugh realized is that you can provide good service to small groups and the word will spread. "Blue Ocean Strategies" is a good book about these principles.

Question and Answer

How to find brand advocates? It’s pretty easy to find them by searching. You can also use paid services that will mine the net and find influencers.

What is Kula and what is the latest one? Kula are shells that people trade in South Sea islands. Islanders would paddle great distances to gift Kula to others. It’s not about the shell, it’s that people are wearing them and it creates a bond, an obligation, a conversation, an interaction. It’s all about people.

It’s ok to give away the little things, but what about giving away big stuff? For example, Audi is giving away dry cleaning, spa treatments and so on. Find related things that people you interact with will value. Also, break things down into smaller segments and go local. Start from the bottom up. Russel Davies said big brands don’t have big ideas, they have lots of small ideas. Starbuck’s is about the small things. Apple stores also. When you add lots and lots of little things done well, these add up. As a community manager for Hitachi, that sells products worth millions of dollars, Jeremiah set up a wiki that became a valued space for customers and represented a huge cultural shift for the company.

How to market a film? Start a blog and get people from the community to start telling their stories. The brands with the best storytellers win. Empower people and help them tell their stories.

What’s the rebuttal to the 1.0 Marketing pushback? There’s no such thing as viral marketing. Why not go right to the customers themselves, rather than going for yet another ad buy. Sometimes you shouldn’t give your products away, but it’s those things around it, the social gestures you make. For example, the Honda dealer has wifi, has bagels, has playground for kids … so some independent consultants go there to work! It’s not just about giving away stuff, it’s about creating relationships with the people you’re giving stuff to.

What’s the takeaway, the soundbite? Social objects are the future of marketing. Build social capital and find your higher purpose. Passion for people, put passion into product. Technology changes, human behavior doesn’t, don’t get lost in the shiny bling, don’t get lost in the ivory tower, nothing replaces listening. People are people.

What about nonprofits, what is free is the message … is pitching the message annoying or wrong or unethical? What you’re giving is a connection to a higher purpose, a sense of belonging. Cultivate this feeling, rather than sending a message to people. Find how to connect with people. When do you connect with people? Is it just on your own terms. Do you sell tupperware when you invite people to dinner? That’s a turn off. If you only talk to them when you need them, you will lose them. It’s more about the quality of the connections, one person at a time.

What if these tactics don’t work? How long does it take? Traditional execs want immediate results. They care about levers, not people. A lot of it has to do with people not getting it. It’s not campaigns, it’s programs. Get qualitative results, get the videos of the kids in the playgrounds and tell their stories.

Is this a fad or does it need to be done? Jeremiah believes there is a purpose to marketing. But marketing has become associated with sales, rather than associating the product with the value people get from them. For Deborah, it is a personal mission, not a fad. She considers herself a customer advocate, not a marketer. She loves bringing tools to people and enabling people to do cool stuff with it. It’s significant that everybody has a voice today. It boils down to, what’s your intention? People will notice fakeness.

Wrap-up: A story without love is not worth telling.

• 12:40 “When we quarrel, how we wish we had been blameless.” – Emerson, on Flickr tinyurl.com/2xy37q #
• 12:43 @gapingvoid Was good to see you, sorry about the mix-up. Hope we can meet up for a beer and a chat while you’re still here. #
• 12:46 @gapingvoid @thinkjose It’s reassuring to see the social object conversation snowballing. We’re just at the tip of the iceberg. #
• 19:57 @shelisrael who said they wanted single page resumes? #
• 20:13 @shelisrael++ thank you much, sir #
• 22:53 Feeling humbled and priviledged, after receiving significant advice from personal heroes. A most unusual and perhaps a bonding conversation. #

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• 23:32 Thx to @brbreslin @montgomery @cwsaylor @nicolau @fanless + others who helped make BarCampMiami happen, it would’nt have been poss. w/o you! #
• 23:44 Skipping speaker’s cocktail/shindig, I’m out dinnering w/ Miami pals, after the rockin’ Nokia party. Choices. Count. Rock on. #
• 23:49 @benbinary not sure, perhaps the dinner at Texas do Brasil restaurant at 300 Alton Road, South Beach? #
• 23:56 @hyku Crockett and Tubbs are floating in the Miami River #
• 00:56 @couch Were you at BarCampMiami? I missed you! #
• 09:16 Missing Kathy Sierra at FOWA because I’m picking up t-shirts: not so happy. Kthxbai. #
• 10:28 Arrived at FOWA. Watching Matt. Opera house is packed. All is good ) #
• 11:03 @thinkjose Thanks for the “I am a social object” t-shirt! #
• 12:35 Uploaded 66 FOWA and BarCampMiami photos to Flickr www.flickr.com/photos/adc/sets/72157604012271413/ #
• 12:51 @michaeltangeman Thanks for the great post and video of BarCampMiami tinyurl.com/2zonem #
• 13:40 At Mike’s for lunch with @cgranier @montgomery @brbreslin @cwsaylor and others #
• 15:37 @austinhill It’s pretty evident Twitter will be down a lot during SXSW #
• 17:39 The wi-fi at FOWA and BarCampMiami has been impeccable, congrats to Jeremy Shubrook of the Knight Concert Hall #
• 18:27 @cdevroe you got a big shout out from @garyvee , on stage at FOWA #
• 19:48 FOWA and BarCampMiami scrapblogs are now displayed at www.scrapblog.com/fowa08 #

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• 09:38 On my way to FOWA, had to take care of some BarCampMiami stuff first: 295 registered participants now #
• 09:48 Nice, I forgot my wallet at home #
• 10:12 @ryancarson I’m at FOWA, presenting ant the Scrapblog Nip Tuck Workshop; I’ll be running BarCampMiami later. See you soon! #
• 10:16 @couch BarCampMiami will be from 3pm to 8pm #
• 13:15 @jencardew sorry I missed you! #
• 13:16 Taking a moment to feel thankful. Thank you. #
• 13:20 Wow, people showing up early for BarCampMiami, from Orlando, Denver and New York! #
• 16:26 BarCampMiami can haz soft drinks! They’re in the back hall by the FOWA breakout rooms. Open the doors that say Alarm Will Sound, it’s ok #
• 16:30 There’s a t-shirt here: “Miami is a social object”! It’s incredible to see memes spreading kike that. #
• 16:44 Retweet from @nateritter: @alexdc Please tell your Miami BarCamp folks about @missingchildren. Especially this one: is.gd/1vB #
• 16:49 @amartin You might also follow @BarCampMiami today for periodic updates and announcements #
• 17:18 @knmurphy set up a Google calendar for BarCampMiami’ scedule! tinyurl.com/3aob2l/New_York #
• 17:25 BarCampMiami: everyone please meet at the main Ambassador room at 5:30pm for a quick announcement #
• 17:43 Watching Alex Hillman’s preso on coworking ( @alexknowshtml ) #
• 18:10 Miami New Times is at BarCampMiami! #
• 18:17 Kevin Marks from Google Open Social is here! #
• 18:57 BarCampMiami wrap-up, feedback and party announcement at 7:30pm in the main room, the Ambassador / Patron’s Salon. This will take 10 minutes #
• 19:20 Ubuket on 4th floor, TastyPlanner on 1st … Local startups! #
• 20:55 Nokia S60 Party is at Dolores, 1000 South Miami Avenue. Food, drink and one Nokia N95 being raffled free. #
• 21:06 I would like to thank all BarCampMiami participants and sponsors for a great day. Also thank you, @ryancarson @melkirk FOWA. + Knight Center #
• 21:22 This Nokia party is packed! I think the raffle is happening now. Where’s the food? #
• 21:22 @davidparmet It was good to see you! Thanks for making it to BarCamp #
• 21:29 @hyku I’ve got a shirt for you! #
• 21:31 Ok, scratch the N95 … #

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• 23:21 @joshbernoff rocks tinyurl.com/2ormr5 and yes, I know I’m late reading this post … #
• 23:27 Oops @ joshbernoff = @jbernoff #
• 23:29 @misc fortitude #
• 23:35 @nateritter Fair enough, I agree. Trust is also social, until/unless broken. Of course. #
• 23:41 @eve11 intriguing; this may be point where plot thickens, a la Eco/Foucault’s pendulum: going deeper + deeper. Fascinating though! Godspeed. #
• 23:49 Last yr I learned ‘information is social’ This is basic tenet, actually. Deeper reason is that trust is by definition social! Ty @nateritter #
• 23:52 @technosailor Thinking we should create a pool of N95 adopters and get a discount! #
• 23:56 TGIF tweeting has its limits and this is the second Friday in a row: best to sign off now … later, tweeps! #
• 00:03 @technosailor Me too, actually; this AT&T Curve BlackBerry is my first and last; the cons outweighed the pros! #
• 00:42 Miami lies to your face. Cordially. But you knew that already. And sometimes, you like it. Or you ovelook it; same difference. Carry on …. #
• 00:56 Man does as man can. French can? Can! I do? DoM Not as poetic? Ascetic. Miami nice, though … And vice. I but observe. Segafredo: thank you #
• 01:01 The same bouncers from years-old Novecento are now 50 feet down the road at Segafredo’s: Miami nice #
• 01:03 Segafredo is an Italian coffee brand; in Miami, it’s grown into a quasi-nigjtclub: Miami nice #
• 01:09 The lizards in Miami, they look at you, seductively; will u resist? Can u resist? Fortitude! And modicum of common sense. And pinch of salt! #
• 01:16 @davetaylor @genuine Twitter is light tonight? Surely. Should that matter? We all drink at the well you know. The well runs dry? Time for RL #
• 01:21 @schlomo Welcome to M iami bouncy. Vicey. #
• 01:28 @andykaufmann Question: will have watching Lost help water-cooler type sociality? Seriously. #
• 01:34 @fanless LOL drnk bynd repair! But making sense tho. Maybe I’m opening up a tiny bit and maybe that’s ok too. 950+ can be daunting at times! #
• 01:38 @andykaufman Respect: I fully understand the social object nature of Lost …. Fully! It’s formidable and still relevant. Thank you. #
• 01:45 @davetaylor Thanx for catching me mid-Twit RL-fantasy, I was kinda hoping someone here (in Miami club)would recognize me through our tweets! #
• 01:48 @fanless On my Blackberry I only follow 1/10 of my Twitter friends, often, it’s not enough! #
• 01:50 Ok. One look: Miami nice. Next. #
• 01:56 @gapingvoid godspeed #
• 01:57 @chrisheuer as if you couldn’t use the rest … darn! #
• 02:02 @leahjones w/o a doubt! I’m just joshing. Miami is quite a scene, actually, sarcasm aside. Worthy of the experience. But anywhere’s cool #
• 02:08 @scobleizer why not both? The demise of the book is vastly over-hyped! #
• 20:28 Overheard: “ROI means show me the money!” #
• 20:29 @mkhall mentions “I speak management and I speak geek” #

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• 15:51 @chrisheuer hope you’ll have a speedy recovery #
• 17:32 Settling in at Monty’s for SB with @fanless @ipanemic @mkhall @balou @dearyvette and Rick from Stuck on the Palmetto; good times #
• 18:39 Sorry, Joost: SB + Twitter is the closest thing if yet seen to “Social TV” #
• 18:49 Combine a massive social object like SB, add a comm platform like Twitter and whammo!, TV watching becomes a socially shared activity online #
• 18:53 @mklopez dude, where are you and why are you not here with us? #
• 19:18 @chrisheuer++ re: device vice LOL #
• 19:39 This is like the only time of the year anyone actually watches an ad #
• 20:13 Forget the Super Bowl, just keep playing Tom Petty #
• 20:51 Overheard: “does either team have to score for them to move into the next quarter?” #
• 21:18 Between the game, the ads and the half-time show, I prefer the latter. And the company I’m with. #
• 21:48 @mklopez sorry to hear that, hope your sis is allright; everyone here <waves hello> #
• 21:53 Whoa! What a huge play #
• 22:22 WOW! Next time I’ll watch the halftime show AND the last two minutes of the game! #

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