Last night we celebrated another great year of RefreshMiami meetups (slideshow here).
During the year, our membership doubled as we accomodated about 35 presentations by South Florida new media startups, entrepreneurs, and freelance professionals. Our meetups were attended on average by 50 people, with some events drawing about 100. We’re particularly grateful to Yahoo! Hispanic Americas and to Brikolodge for hosting most of our meetups, as well as to our sponsors for providing the catering.
What’s in store for next year?
As the new media community continues to grow, we plan on providing more services throughout the year. This means we’ll look into incorporating as a non-profit early in the year, building a team, and setting objectives. It has been a rewarding adventure so far, and we look forward to our next stage of growth.
Thanks for taking part!
BlogOrlando gets better each year, I’m very glad I went. I of course enjoyed reconnecting with friends who flew in from across the country, seeing the Orlando tech community again, and meeting new people.
One of the highlights was getting firsthand case studies from the teams that manage(d) social media at major corporations: Jeff Rubenstein and Josh Hallett presented the Sony Playstation strategy; Paula Berg spoke about successes and learnings at SouthWest Airlines; and Jake McKee recapped his experiences at Lego.
The schedule was full of good topics, making it hard to choose which track to follow:
Leah Jones of Edelman Digital presented advanced search techniques, including the search engines and Boolean searches she makes. Here’s her presentation on Slideshare: “Going beyond Google”.
Nik Wilets, aka @tiburon, explained the difference between a photographer and a photojournalist, and had great examples of his own and other’s work. He was later followed by Etan Horowitz from the Orlando Sentinel, who spoke about the use of Twitter in Journalism.
Phil Gomes, also of Edelman, shared his experiences, tips, and techniques on giving internal education on social media within the large PR firm.
Spike Jones and Geno Church gave excellent presentations on “WOM and social media” and “Movements, activism, and social media”, respectively. Most interestingly, Geno spoke about creating and building the Fiskateers community, for one of the oldest companies in the world, Finnish scissor maker Fiskars. Community is not about the scissors, it’s about the higher purpose.
I’ve been going up to Orlando tech events, and each time it’s reassuring to see the tech community grow and organize itself. They’ve made great progress in the last few months since BarCampOrlando, which was the catalyst for many of the groups and initiatives. Pictured are Alex Rudloff, Ryan Price, and Gregg Pollack, who summarized the history and the many things going on. Here’s a video of their 30-minute preso.
I also saw David Alston from Radian6 speak about brand monitoring (disclaimer: I co-founded StartPR), but unfortunately missed David Parmet’s session on education and Jake’s session on identity.
Overall, it was great to meet up with such brilliant and engaged people, and best of all, it happened in Florida 
Update: Some of the sessions are archived here on ustream.
